Time Out Tokyo Launches Full-Scale Video Production for English-Speaking Inbound Travelers

ORIGINAL Inc. (Tokyo; CEO: Hiroyuki Fushitani), the operator of the urban culture media 'Time Out Tokyo,' has officially launched a full-scale video production business for inbound travelers to Japan. Leveraging its network of approximately 750,000 English-speaking readers—whom the company reaches daily from pre-departure to their stay in Japan—Time Out Tokyo provides end-to-end services, including planning, filming, editing, and distribution. Alongside this launch, the company has released a production portfolio titled 'Video Works.'

In 2025, the number of international visitors to Japan reached a record high of 42.68 million, with travel spending hitting 9.45 trillion yen. The English-speaking market (US, UK, Australia, Canada) is driving this growth, both in terms of visitor numbers and high spending per capita. According to the Japan Tourism Agency, 'video sites' are the primary information source for English-speaking travelers before their trip. As these travelers represent a high-value segment, brands are increasingly challenged to effectively communicate their value through video.

Time Out Tokyo connects with approximately 750,000 readers and followers in the English-speaking world, centered around its 339,000-follower English Instagram account. This new business is built upon this reader network. It is not merely video outsourcing; the company leverages its editorial expertise to interpret the context of a brand, craft its charm into a story, and deliver it to inbound travelers.

As a track record, a video introducing 'Okoshi' from the long-established Osaka confectionery 'Amidaike Daikoku' recorded 5.46 million views. Additionally, a video for the hotel brand 'JR West Via Inn Hotels' garnered 12.85 million views. Moving forward, Time Out Tokyo will continue to partner with companies and local governments to deliver brand value to inbound travelers, from planning and production to final delivery.