Packaging Renewal Overview Orion Breweries Ltd. (Headquarters: Tomigusuku City, Okinawa Prefecture; President, CEO: Hajime Murano) announced that it will sequentially renew the packaging design for "Orion The Draft" starting from the June 2026 production batch, aiming to convey the brand message "OUR HAPPY HOUR" to more consumers.

The new packaging features the brand message "OUR HAPPY HOUR" integrated into the logo. The design has been refreshed to allow consumers to feel the "good times" that "Orion The Draft" accompanies whenever they pick it up in their daily lives.

New TV Commercials Coinciding with the packaging renewal, the company is releasing a new series of TV commercials that capture the natural atmosphere of Okinawa's unique drinking culture and the "good times" spent with friends and colleagues. These new commercials continue the world-view of "Okinawa-style drinking scenes," portraying realistic moments familiar to Okinawan residents, such as beach parties where food, drinks, and friends seem to multiply unexpectedly, or casual encounters at favorite local bars.

The cans of "Orion The Draft" shown in the commercials feature "OUR HAPPY HOUR" designed within a ring that represents "Yuimaru," the Okinawan spirit of mutual support.

### TV Commercial Overview - Start Date: Sequentially from June 9 (Tue) - Broadcast Area: Okinawa Prefecture

- "Colleague and Friend" Version (15s): https://youtu.be/bmEHCOzHwPk - "Food, Drinks, and Memories" Version (15s): https://youtu.be/PB5R_Zw9ZdU - "Cheers at the Usual Spot" Version (15s): https://youtu.be/ZOe4fgJ5B3E - "What is a Friend?" Version (15s): https://youtu.be/D13nPMvd3kM - "OUR HAPPY HOUR 2" Version (30s): https://youtu.be/cTvMjoSUnRU

Product Summary - Product Name: Orion The Draft - Category: Beer - Alcohol Content: 5% - Ingredients: Malt (foreign production), hops, barley, rice, corn, starch - Release Date: Sequentially from June 2026 production - Sales Region: Okinawa Prefecture, Amami Islands, and official online store - Brand Website: https://www.orionbeer.co.jp/brand/draft/ - Online Store: https://shop.orionbeer.co.jp/products/1360

FACT BOX

  • Source: PR TIMES
  • Category: New Product