Oro Inc. and Aeon Fantasy Co., Ltd. Sign Business Alliance Agreement to Promote Retail Media Business

Oro Inc. (Head Office: Meguro-ku, Tokyo; President and CEO: Atsushi Kawata; hereinafter "Oro") and Aeon Fantasy Co., Ltd. (Head Office: Chiba City, Chiba Prefecture; President: Tokuya Fujiwara; hereinafter "Aeon Fantasy") are pleased to announce that they have entered into a business alliance agreement aimed at expanding and promoting their retail media business.

Background of the Business Alliance

In recent years, the retail media market, which leverages purchasing data and customer touchpoints held by retailers, has continued to expand and is attracting significant interest from advertisers. Aeon Fantasy has been developing its retail media business by utilizing its customer base and media assets cultivated in the retail domain. Meanwhile, Oro possesses a broad network of advertisers and advertising agencies, as well as expertise in advertising sales and operations. By collaborating, both companies will further enhance the value provided to advertisers and accelerate the growth of Aeon Fantasy's retail media business.

Details of the Business Alliance

Under this alliance, Oro will participate as a designated agency for the retail media owned and operated by Aeon Fantasy. Furthermore, a joint secretariat will be established by both companies to handle the planning and sales promotion of advertising products, proposals to advertisers and advertising agencies, and the development of operational structures.

The main roles of each company in this alliance are as follows:

Aeon Fantasy's Role

Development and operation of retail media

Provision of media assets and data infrastructure

Planning and improvement of advertising products

Oro's Role

Advertising sales activities as a designated agency

Proposals and sales support for advertisers and advertising agencies

Operation of the joint secretariat

Future Outlook

Through this alliance, both companies aim for further growth in the retail media business and to provide more effective marketing opportunities to advertisers. By leveraging their respective strengths, they will continue to promote the development of new advertising products and the expansion of sales channels, contributing to the development of the retail and advertising industries.

Company Overview

【About Oro Inc.】

Based on outstanding creativity and the latest technological capabilities, Oro provides cloud solutions that support business improvement and management efficiency, and marketing communication solutions that support corporate marketing activities on a one-stop basis with a focus on digital.

Founded: January 20, 1999

Location: Tokyo Head Office, Meguro Sudah Building, 3-9-1 Meguro, Meguro-ku, Tokyo

Representative: Atsushi Kawata, President and CEO

Business Activities: Cloud Solutions Business (Development and provision of "ZAC", etc.), Marketing Communications Business

Official Website: https://www.oro.com/

<Communication Strategy>

Communication planning, digital consulting, brand consulting

<Media>

Video advertising, newspaper advertising, magazine advertising, transit advertising, outdoor advertising, digital signage advertising, radio advertising, taxi advertising, display advertising, audio advertising, social media advertising, search advertising, affiliate marketing, etc.

<Creative>

TV commercials, promotional videos, web videos, radio commercials, posters, catalogs, brochures, sales promotion POPs, websites, etc.

<CRM>

CDP implementation, MA implementation, CRM scenario design, push notifications, LINE, email newsletters, etc.

<PDCA Management>

Advertising effectiveness measurement, data analysis, analytics analysis, CRO, LPO, EFO, BI construction, etc.

<Integration>

CMS implementation, system/application development, EC construction, etc.

<Support for Overseas Promotion>

Implementation of local promotions in China, Taiwan, and ASEAN countries

https://www.oro.com/global/

【About Aeon Fantasy Co., Ltd.】

Operating amusement facilities and playgrounds, including "Molly Fantasy," in 9 countries in Japan, China, and ASEAN, with a total of 1,309 stores (as of the end of May 2026).

Established: February 14, 1997

Location: 1-6 Nakase, Mihama-ku, Chiba City, Chiba Prefecture

Representative: Tokuya Fujiwara, President

Business Activities: Operation of "Amusement Facilities" and "Playgrounds" within shopping centers

Official Website: https://www.fantasy.co.jp/

【Inquiries Regarding Advertising Placement】 ▼Click here for inquiries about advertising placement https://forms.gle/fEfMRAMgLK3jzs2i6

【Inquiries Regarding Services in General】 Oro Inc. Marketing Communications Division https://mc.oro.com/contact/

【Inquiries Regarding Press】 Oro Inc. Public Relations Department TEL: 050-5497-8643 (Direct) / E-Mail: [email protected]