Ororo Inc. and Aeon Fantasy Co., Ltd. Sign Business Partnership Agreement to Promote Retail Media Business

Ororo Inc. (Headquarters: Meguro-ku, Tokyo; President and CEO: Atsushi Kawada, hereinafter referred to as "Ororo") and Aeon Fantasy Co., Ltd. (Headquarters: Chiba City, Chiba Prefecture; President: Tokuya Fujiwara, hereinafter referred to as "Aeon Fantasy") are pleased to announce that they have entered into a business partnership agreement aimed at expanding and promoting the retail media business.

Background of the Business Partnership

In recent years, the retail media market, which leverages the purchasing data and customer touchpoints held by retailers, has continued to expand, attracting significant interest from advertisers.

Aeon Fantasy has been developing its retail media business by utilizing its customer base and media assets cultivated in the retail domain. Meanwhile, Ororo possesses a broad network with advertisers and advertising agencies, as well as expertise in advertising sales and operations. By collaborating, both companies will further enhance the value provided to advertisers and accelerate the growth of Aeon Fantasy's retail media business.

Details of the Business Partnership

Under this partnership, Ororo will participate as a designated agency for the retail media owned and operated by Aeon Fantasy. Furthermore, a joint secretariat will be established by both companies to handle the planning and sales promotion of advertising products, proposal activities to advertisers and advertising agencies, and the development of operational structures.

The main roles of each company in this partnership are as follows:

Aeon Fantasy's Role

Development and operation of retail media

Provision of media assets and data infrastructure

Planning and improvement of advertising products

Ororo's Role

Advertising sales activities as a designated agency

Proposals and sales support to advertisers and advertising agencies

Operation of the joint secretariat

Future Outlook

Through this partnership, both companies aim for further growth in the retail media business and will provide more effective marketing opportunities to advertisers. By leveraging their respective strengths, they will continue to promote the development of new advertising products and expand sales channels, contributing to the development of the retail and advertising industries.

Company Overview

【About Ororo Inc.】

Based on outstanding creativity and the latest technological capabilities, Ororo provides cloud solutions that support business improvement and operational efficiency, as well as marketing communication solutions that support corporate marketing activities on a one-stop basis, centered on digital.

Founded: January 20, 1999

Location: Tokyo Headquarters, Meguro Suda Building, 3-9-1 Meguro, Meguro-ku, Tokyo

Representative: Atsushi Kawada, President and CEO

Business Activities: Cloud Solutions Business (Development and provision of "ZAC", etc.), Marketing Communications Business

Official Website: https://www.oro.com/

<Communication Strategy>

Communication Planning, Digital Consulting, Brand Consulting

<Media>

Video Advertising, Newspaper Advertising, Magazine Advertising, Transit Advertising, Outdoor Advertising, Digital Signage Advertising, Radio Advertising, Taxi Advertising, Display Advertising, Audio Advertising, SNS Advertising, Search Engine Marketing, Affiliate Marketing, etc.

<Creative>

TV Commercials, Promotional Videos, Web Videos, Radio Commercials, Posters, Catalogs, Brochures, Sales Promotion POPs, Websites, etc.

<CRM>

CDP Implementation, MA Implementation, CRM Scenario Design, Push Notifications, LINE, Email Newsletters, etc.

<PDCA Management>

Advertising Effectiveness Measurement, Data Analysis, Analytics Analysis, CRO, LPO, EFO, BI Construction, etc.

<Integration>

CMS Implementation, System/Application Development, E-commerce Construction, etc.

<Support for Overseas Promotions>

Implementation of local promotions in China, Taiwan, and ASEAN countries

https://www.oro.com/global/

【About Aeon Fantasy Co., Ltd.】

Aeon Fantasy operates amusement facilities and playgrounds, including "Molly's Fantasy," in 1,309 stores across 9 countries in Japan, China, and ASEAN countries (as of the end of May 2026).

Established: February 14, 1997

Location: 1-6 Nakase, Mihama-ku, Chiba City, Chiba Prefecture

Representative: Tokuya Fujiwara, President

Business Activities: Operation of "Amusement Facilities" and "Playgrounds" within shopping centers

Official Website: https://www.fantasy.co.jp/

【Inquiries Regarding Advertising Placement】 ▼Click here for inquiries about advertising placement https://forms.gle/fEfMRAMgLK3jzs2i6

【Inquiries Regarding Services in General】 Ororo Inc. Marketing Communications Division https://mc.oro.com/contact/

【Inquiries Regarding Public Relations】 Ororo Inc. Public Relations Department TEL: 050-5497-8643 (Direct) / E-Mail: [email protected]