Survey on Air Conditioner Cost Priorities: Electricity Bills Top Concern

Ouchi ni Pro's recent survey on air conditioner expenses highlights that 65% of Japanese consumers prioritize reducing electricity bills above all else. While a significant 83% of respondents understand the energy-saving benefits of professional AC cleaning, over 80% consider the typical 10,000 JPY service fee to be expensive. Consequently, a mere 1% of participants would book a professional cleaning service immediately based on cost-saving claims, with the vast majority (88%) opting to 'consider' their options, signaling a need for better consumer value propositions in the home service industry.