[Pro at Home] Survey on the Tipping Point Between Air Conditioner Cleaning and New Purchase

Survey Summary

The most common response when an air conditioner is not working well is to "wait and see for now," but the most frequent solution is to first perform "air conditioner cleaning."

Replacement of air conditioners is most considered when they have been used for "around 10 years."

When the price of air conditioner cleaning reaches "30-40%" of the purchase price of a new unit, replacement is most often considered.

As a result of performing air conditioner cleaning, nearly half of respondents felt, "I wish I had replaced the air conditioner sooner."

Overview of the Survey on the Tipping Point Between Air Conditioner Cleaning and New Purchase

At "Ouchi no Pro," we conducted an "Original Survey on the Tipping Point Between Air Conditioner Cleaning and New Purchase" to provide more useful information to those struggling with air conditioner cleaning. The details of the survey are as follows:

Survey Objective

Survey on the tipping point between air conditioner cleaning and new purchase

Tools Used for Survey

CrowdWorks

Number of Respondents

100 people (Male: 47, Female: 53)

Age Range of Respondents

Teens: 0 people, 20s: 10 people, 30s: 30 people, 40s: 33 people, 50s: 16 people, 60s and over: 11 people

Survey Method

Internet research

Survey Period

July 2026

Survey Region

Japan

Survey content is also published on this page.

[Original Survey] Survey on the Tipping Point Between Air Conditioner Cleaning and New Purchase | Ouchi no Pro

When your air conditioner is not working well, what is the first action you consider?

Item

Number of Respondents

Air conditioner cleaning

37

Repair

17

Replacement (new purchase)

7

Wait and see for now

39

Do nothing

0

After how many years of using an air conditioner do you start considering "replacement"?

Item

Number of Respondents

Around 5 years

3

Around 7-8 years

8

Around 10 years

45

13 years or more

14

Do not replace until it breaks

30

At what percentage of the main unit's purchase cost does the cleaning fee make you lean towards "replacement"?

Item

Number of Respondents

10-20%

7

30-40%

46

50%

22

60% or more

12

Decide based on factors other than cost

13

When considering replacing an air conditioner, what is the most important point you focus on?

Item

Number of Respondents

Energy saving performance (electricity cost)

33

Main unit price

45

Latest cleaning features (automatic cleaning, etc.)

9

Quietness

1

Manufacturer/Brand

1

Do not prioritize anything

1

After performing air conditioner cleaning, have you ever felt "I wish I had replaced it sooner"?

Item

Number of Respondents

Greatly so

6

Somewhat so

40

Not really

32

Not at all

22

Regarding the future replacement cycle of air conditioners, which idea is closest to yours?

Item

Number of Respondents

I want to keep using it until it breaks

48

I want to replace it immediately if I notice a malfunction

12

I want to use it for a long time with regular maintenance

35

I want to plan replacements before they become outdated models

5

About Ouchi no Pro

"Ouchi no Pro" is a comparison and reservation site where you can safely choose from reliable professional contractors for various home-related services. We list a wide range of services closely related to daily life, such as air conditioner cleaning, plumbing cleaning, house cleaning, and estate liquidation. From over 4,000 registered contractors nationwide, you can efficiently find contractors that match your criteria based on service area, price range, service details, and user reviews exceeding 20,000.

User review information reflects actual user evaluations and impressions, allowing first-time users to consider services with peace of mind. Currently, we are running a review posting campaign where participants can receive a digital gift worth up to 1000 yen. "Ouchi no Pro" supports the creation of a more comfortable living environment through reliable contractor selection.

[Service Areas]

Hokkaido / Aomori Prefecture / Iwate Prefecture / Miyagi Prefecture / Akita Prefecture / Yamagata Prefecture / Fukushima Prefecture / Ibaraki Prefecture / Tochigi Prefecture / Gunma Prefecture / Saitama Prefecture / Chiba Prefecture / Tokyo Metropolis / Kanagawa Prefecture / Niigata Prefecture / Toyama Prefecture / Ishikawa Prefecture / Fukui Prefecture / Yamanashi Prefecture / Nagano Prefecture / Gifu Prefecture / Shizuoka Prefecture / Aichi Prefecture / Mie Prefecture / Shiga Prefecture / Kyoto Prefecture / Osaka Prefecture / Hyogo Prefecture / Nara Prefecture / Wakayama Prefecture / Tottori Prefecture / Shimane Prefecture / Okayama Prefecture / Hiroshima Prefecture / Yamaguchi Prefecture / Tokushima Prefecture / Kagawa Prefecture / Ehime Prefecture / Kochi Prefecture / Fukuoka Prefecture / Saga Prefecture / Nagasaki Prefecture / Kumamoto Prefecture / Oita Prefecture / Miyazaki Prefecture / Kagoshima Prefecture / Okinawa Prefecture

About ZeroAccel Inc.

ZeroAccel Inc. operates with the philosophy of enriching people's lives through the creation of new value. The company is involved in a wide range of businesses including pet food, cosmetics, shared offices, web media operation, and advertising operations. Based on its extensive experience in web marketing, ZeroAccel Inc. is expanding its business with the aim of becoming a listed company.

Location

Nihon TV Yotsuya Building 10F, 5-3-23 Kojimachi, Chiyoda-ku, Tokyo

Representative

Yuki Daifuku, Representative Director

Established

April 2020

Business Activities

Media Operation Business

Official Website: https://zero-accel.co.jp/

[Affiliated Companies]

ZeroAd Inc.

Corporate Site: https://zero-ad.co.jp/

Service Site: https://zero-ads.jp/

BimoRa Inc.

Official Website: https://bimora.co.jp/

Official EC: https://bimora.jp/

One Plate Inc.

Official Website: https://wan-plate.co.jp/

Official EC: https://wan-plate.jp/

The Building Inc.

Corporate Site: https://the-building.co.jp/

Akasaka Ekimae Store: https://the-building.co.jp/lp/daifuku/

Showa Dori Store: https://the-from.com/

[Related Businesses]

GLOW-NAVI

https://glownavi.com/

Coco-Moola

https://cc-moola.com/

Zero Media

https://zero-medi.com