OWNDAYS, a company engaged in the manufacturing and retail of eyewear and sunglasses, has released its new collection for the sub-brand 'Graph Belle' on sweet web. The campaign features actor and radio navigator Neru Nagahama. The collection introduces trendy frames that can be worn lightly like accessories, showcased through six looks tailored to Neru's daily 'going out' and 'at home' scenes. From color lenses that add a healthy glow or act like concealer to trendy thick-rimmed frames, the collection is designed to update everyday life.
The items featured on sweet web are available for purchase at OWNDAYS stores and online for a limited time of one month starting today.
The collection includes a variety of frames, from thick-rimmed designs that are easy for women to wear to delicate metal frames and casual-elegant combination frames. A highlight is the 'Nuance Color Lens' series, designed to enhance beauty. 'Airy Rose' adds a soft pink glow, while 'Cream Latte' helps cover dark circles and blemishes for a healthy look.
Neru Nagahama's 'Going Out' 3-LOOKs focus on stylish frames that serve as the centerpiece of an outfit, while the 'At Home' 3-LOOKs offer tips on using glasses for relaxation and casual style. OWNDAYS operates approximately 640 stores across 13 countries and regions, including Japan, Singapore, and Taiwan.
FACT BOX
- Source: PR TIMES
- Category: Product Launch
- Organizations: OWNDAYS