Win 'Eco Niigata Koshihikari' Rice — Pal System Launches 'Onigiri Good' Campaign June 5

Pal System Consumer Co-op Federation launches the 'Onigiri Good' campaign on its official X account from June 5 to June 28, 2026. Participants follow @pal_system and repost the campaign post for a chance to win 3 kg of Eco Niigata Koshihikari no-wash rice, with three winners selected by lottery. Adding the hashtag #おにぎりgood with a favorite filling or rice ball memory boosts winning odds. Reposts, replies, and likes on the post count as 'actions' toward a rice donation goal: 10,000 actions triggers a 1-ton donation of direct-trade rice to children's cafeterias across 12 prefectures in Pal System's service area. Winners will be notified via DM in mid-July. The initiative is part of Pal System's year-round effort to promote rice consumption under the slogan 'Eat and smile, squeeze and feel warm.' Pal System Federation, headquartered in Shinjuku, Tokyo, comprises 13 member co-ops with 1.762 million members and consolidated sales of 260.42 billion yen as of March 2025.