Pal System Hosts 'Onigiri Good' Experiential Event to Boost Rice Consumption

Pal System held an 'Onigiri Experience Exchange Event' on June 4 to expand rice consumption and promote food education among leading users. Participants made and ate custom onigiri using white rice and seasoned rice with Matsuyama-age and hijiki, choosing from toppings like takana, cheese, and eel. During the meal, they discussed ways to promote rice consumption. The event also counted towards the '31 Actions' program, where 10,000 actions trigger a 1-ton direct-from-source rice donation to children's cafeterias, contributing to domestic primary industry support and social contribution. Pal System aims to spread this initiative across its product, direct-sales, and mutual aid committees to connect more users with the importance of supporting rice producers through eating.