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Laox Akihabara Main Store's "Toreca Mall" Specializing in Trading Cards to Expand within the Same Building Starting July Due to Popularity

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jun 12, 2026 7:10 PM ・ Updated Jun 13, 2026 11:59 PM ・ 9 min read ・ Source: PR TIMES

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⚡ Key Points

Palette Group Co., Ltd.
has decided to expand its trading card specialty mall "Toreca Mall" within the Laox Akihabara Main Store to a new space in the same building starting July 2026, following strong sales performance.
This expansion is driven by customer traffic and sales growth significantly exceeding initial projections, aiming to further expand the trading card market in Akihabara and provide a more diverse customer experience.

Palette Group Co., Ltd. has decided to expand its trading card specialty mall "Toreca Mall" within the Laox Akihabara Main Store to a new space in the same building starting July 2026, following strong sales performance. "Toreca Mall," which already occupies approximately 190 tsubo (about 628 sqm) on B1F and 5F, has garnered immense support from trading card fans and collectors since its opening, exceeding 700 million yen in monthly total sales. This expansion is driven by customer traffic and sales growth significantly exceeding initial projections, aiming to further expand the trading card market in Akihabara and provide a more diverse customer experience. The expanded facility will enhance its integrated design for card buying/selling, battling, and event experiences, anticipating continued growth in visitors, particularly from domestic and international hobby enthusiasts. A key feature of this expansion is the simultaneous launch of "HAO Akihabara," a game corner focused on crane games, alongside multiple prominent card shops, expected to create synergistic effects.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000064.000152399.html Distributor: PR TIMES
Published: Jun 12, 2026

Palette Group Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Takao Arai) has decided to expand its trading card specialty mall "Toreca Mall," located within the Laox Akihabara Main Store, to a new space within the same building starting July 2026, in response to the strong sales performance of its existing floors.

Toreca Mall Akihabara

Akihabara's New "Experiential Play Hub" is Born

"Toreca Mall," already operating on B1F and 5F of the same building (totaling approximately 190 tsubo), has received overwhelming support from trading card fans and collectors since its opening, surpassing 700 million yen in monthly total sales.

Day after day, the floors are filled with enthusiasm and smiles, with continuous visits not only from dedicated domestic users but also from inbound customers seeking Japanese anime and hobby culture.

Background of the Expansion

This initiative is driven by customer traffic and sales growth significantly exceeding initial projections, aiming to further expand the trading card market in the Akihabara area and provide a more diverse customer experience.

Currently, "Toreca Mall" operates primarily on the B1 and 5th floors, gaining significant support as a "loop-type entertainment mall" due to the concentration of specialty trading card stores.

Its facility design, which integrates card buying/selling, battling, and event experiences, has been particularly well-received, leading to a continuous increase in visitors, especially among hobbyists both domestically and internationally.

In light of this situation, to address further demand and expand tenant offerings, we have decided to utilize additional spaces within the same building and proceed with the expansion.

This expansion will create an environment where a greater number of trading card-related businesses can open stores, further strengthening its function as a "trading card experience hub" in Akihabara.

Three Features of "Toreca Mall"

1. Akihabara's Largest Scale Following the existing B5 floor (approx. 80 tsubo), approximately 110 tsubo will be added to the 5th floor. The mall will evolve into an overwhelmingly voluminous space of approximately 190 tsubo within the building, a dream for trading card fans.

2. Fusion of Trading Cards and Games: "HAO Akihabara" Simultaneously Opens As a highlight of this expansion, in addition to several prominent card shops, a game corner centered around crane games, "HAO Akihabara," will open simultaneously. This is expected to generate synergistic effects, attracting not only card enthusiasts but also casual tourists and entertainment seekers.

3. Mall Operation Focused on "Experience" Going beyond mere sales and purchases, the mall aims to become a new landmark in Akihabara as an "experiential mall" where trading card fans and crane game fans can circulate and play on-site.

To Companies and Sole Proprietors Wishing to Open Stores at Toreca Mall

We are actively continuing to recruit new tenants for this mall.

We welcome inquiries from trading card shop operating companies, as well as sole proprietors and those considering new market entry.

This offers an opportunity to open a store in Akihabara, one of Japan's largest hobby gathering areas, with a "prime location" and "customer traffic flow."

If you are interested, please feel free to contact us.

Inquiries Regarding This Matter

Vacant Lot Revenue Development Company Contact: Takahashi Phone: 03-4405-4584 Email: [email protected] HP: https://sppcorp.jp/

Company Overview

Palette Group Co., Ltd. Representative: Takao Arai, Representative Director Established: December 14, 2017 Location: Kanda North Front 8F, 3-3-1 Kanda Kaji-cho, Chiyoda-ku, Tokyo

HP: https://palettegroup.co.jp/ Business Description: A general trading company specializing in the play domain (wholesale of trading cards and hobbies, sales and rental of amusement equipment, operation of entertainment malls, provision of industry-specific BPaaS, etc.)

Business Examples: Installable from 1 tsubo to an entire building | "1 Tsubo Entertainment"

Utilizing vacant lots as courts | "TP Ariake Store" for Pickeball - Come as you are! Keywords:

FACT BOX

Source: PR TIMES
Category: News

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jun 12, 2026 7:10 PM — Distributor PR TIMES
Collected　Jun 12, 2026 10:21 AM
AI structured & analyzed　Jun 12, 2026 4:52 PM
Desk-reviewed & published　Jun 12, 2026 7:10 PM

FAQ

Why is Toreca Mall expanding?

To accommodate the strong sales and customer traffic exceeding expectations since its opening, aiming to provide a better experience and expand the market.

What new features will Toreca Mall offer after expansion?

In addition to existing card trading and battling spaces, a game corner "HAO Akihabara" featuring crane games will be added, offering more diverse entertainment options.

What kind of customers is Toreca Mall targeting?

It targets a wide range of customers, including dedicated trading card fans and collectors, as well as casual tourists and game enthusiasts.

What role will Toreca Mall play in Akihabara?

As Akihabara's new "experiential play hub," it will provide an attractive entertainment space for visitors from Japan and abroad by integrating trading cards and games.

How can I inquire about opening a store at Toreca Mall?

Contact the Vacant Lot Revenue Development Company (Contact: Takahashi, Phone: 03-4405-4584, Email: [email protected]) for detailed information about store openings.

Cite this article — HOW TO CITE

Washin AI News Desk“Laox Akihabara Main Store's "Toreca Mall" Specializing in Trading Cards to Expand within the Same Building Starting July Due to Popularity”AI News by Washin Village（和心村）, Jun 12, 2026. https://aeo.idaeo.ai/ai/palettegroup-co-jp/en/news/2026-06-12-%E3%83%A9%E3%82%AA%E3%83%83%E3%82%AF%E3%82%B9%E7%A7%8B%E8%91%89%E5%8E%9F%E6%9C%AC%E5%BA%97-%E3%83%88%E3%83%AC%E3%83%BC%E3%83%87%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%AB%E3%83%BC%E3%83%89%E3%81%AB%E7%89%B9%E5%8C%96%E3%81%97%E3%81%9F%E5%A4%A7%E5%9E%8B%E5%B0%82%E9%96%80%E3%83%A2%E3%83%BC%E3%83%AB-%E3%83%88%E3%83%AC%E3%82%AB%E3%83%A2%E3%83%BC%E3%83%BC

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