BIRTHDAY BAR opens first Saitama store at Shin-Koshigaya Varie on July 17, 2026.

Nice Claup, a subsidiary of PAL GROUP Holdings, will open BIRTHDAY BAR Shin-Koshigaya Varie on July 17, 2026. This marks the brand's first store in Saitama Prefecture, located on the 3rd floor of the Shin-Koshigaya Varie commercial facility directly connected to Shin-Koshigaya Station. BIRTHDAY BAR is a gift select shop offering high-quality items for birthdays, weddings, baby showers, and seasonal events. To celebrate the opening, the store will sell limited-edition items: a Leopard Tote Bag with Mini Case for 2,860 yen (tax included) and an Airy Wash Towel using the Switch Pile method for 880 yen (tax included). Additionally, a special promotion runs from July 17 to July 31, 2026, offering a 5% discount coupon to customers who spend 2,500 yen or more (excluding tax) and follow the Shin-Koshigaya Varie store on the PAL CLOSET app. Store hours are from 10:00 to 21:00.