Panasonic Housing Solutions Co., Ltd. (President and CEO: Shoji Yamada, Headquarters: Kadoma City, Osaka, hereinafter referred to as "the Company") has signed a platinum partnership agreement with Osaka Bluteon (Headquarters: Hirakata City, Osaka), a men's professional volleyball team belonging to the SV League, starting from the 2026 season, under the "Panasonic BATHROOM" category.
Panasonic BATHROOM, developed by the Company, has been promoting proposals based on the "Bathing Sommelier" method since December 2025, offering new bathroom values that cater to individual lifestyles. Through four bathing styles – "Style for immersing in relaxation time," "Style for enjoying refreshment with comfortable water quality and bathing sensation," "Gentle bathing style with warmth and security at your feet," and "Style for beautiful hair and moisturized skin during everyday bathing" – we aim to provide experiences that aid in mental and physical recovery and condition adjustment through the daily act of bathing, thereby contributing to the improvement of affluent living and well-being.
As part of this partnership agreement, shower faucets equipped with our "Fine Bubble Shower Head Fine Veil," used in our bathrooms, have been installed in the shower facilities at Osaka Bluteon's clubhouse. The players are actually using them as an aid for their daily conditioning after training and are experiencing the value of the product firsthand.
Furthermore, to commemorate this partnership agreement, we had three players – Yuji Nishida, Masahiro Yamauchi, and Yuto Kai – experience Panasonic BATHROOM's bathing plans tailored to their respective lifestyles. A special video documenting this experience has been released.
Additionally, starting from Tuesday, June 9, 2026, a campaign will be held on Panasonic's official X (formerly Twitter) "Sumusumu" account, where participants can win autographed balls from players Nishida, Yamauchi, and Kai.
Under our business slogan "Creating 'Forever' in Living. 'Green Housing'," we will face changing values and social issues to build a sustainable and affluent society.
Bluteon Tie-up Announcement Flyer Bathing Experience Special Movie Autographed Balls from 3 Players Clubhouse Shower Room
[Contact Information]
Panasonic Housing Solutions Co., Ltd.
Water Systems Business Unit, Domestic Marketing Division, Sales Promotion Department, Bath Sales Planning Section
Phone: 06-6909-7676 (General Reception, Weekdays 9:00 AM - 5:30 PM)
<Related Information>
Panasonic's Information on Housing and Living "Sumusumu"
Official Instagram: https://www.instagram.com/sumai_panasonic/
Official X: https://x.com/sumai_panasonic
Panasonic BATHROOM x Osaka Bluteon Special Site
https://sumai.panasonic.jp/bathroom/osaka-bluteon/
FACT BOX
- Source: PR TIMES
- Category: Partnership
- Products / services: Panasonic BATHROOM