"The 50th Anniversary is an Opportunity for Re-branding to Look Towards the Future"
- Branding Director, Kiyoshi Usami
A book titled 'SHIGA Fifty-Fifty 2026' has been released, focusing on companies and organizations in Shiga that will celebrate their 50th anniversary in 2026, deeply and passionately depicting their past and 'the next 50 years'.
It includes an analysis of commonalities revealed through interviews with each company, a reflection on the past half-century of Japanese society, and a special dialogue with Kiyoshi Usami exploring the value that anniversary projects bring to companies.
This is a substantial special feature book that conveys the corporate strength of Shiga and the meaning of 'milestones' from multiple perspectives.
Companies and organizations in Shiga, which have navigated the waves of the times and overcome numerous difficulties to advance their businesses, share something in common. This book explores the 'equation for survival and growth' from the 11 trajectories and prospects presented here, as the key to connecting 50 years of history, in other words, to developing and sometimes enduring.
Table of Contents
Introduction
Chapter 1: Companies in Shiga Celebrating Their 50th Anniversary in 2026 - Looking Towards the Next 50 Years
01 Komai Electric Construction Co., Ltd. 02 Mikawa Jidosha Co., Ltd. 03 Biwako Tile Co., Ltd. 04 Shiga TCM Co., Ltd. (Omi Unicarrier Co., Ltd.) 05 Murakoshi Komuten Co., Ltd. 06 Social Welfare Corporation Hikari Fukushikai 07 Konan Plate Works Co., Ltd. 08 Nakayama Transport Machinery Co., Ltd. 09 Yashiro Manufacturing Co., Ltd. 10 Kyowa Advertising Co., Ltd. 11 Nishiyama Medical Clinic
Chapter 2: What Do 50-Year Companies Have in Common? The Equation for Survival and Growth
Being deeply rooted in the local community. The spirit of contributing to the region as a driving force
Reading the times and looking forward. Flexible business transformation and expansion
A culture that values employees. An environment that improves retention rates
Inheriting the philosophy. Passing on the founder's vision to the next 50 years
Chapter 3: Reflecting on 50 Years of Society
Chapter 4: That Product, That Event, Also 50 Years Old - Tracing Half a Century of Japanese Society from 1976
Society began to face reality after the era of growth ended
New choices began to spread in daily life
Entertainment and information coming closer to home
The sense of the times reflected in stories and expressions
What 50 years of time has left for companies
Chapter 5: Anniversary Projects Change Companies - The Importance of 'Milestone' Branding
Were there no major crises in 50 years?
The 50th anniversary is an opportunity for 're-branding'
Why are people drawn to 'milestones'?
Book Information
'SHIGA Fifty-Fifty 2026' Author: West Co., Ltd. Publisher: Parade Publication Date: May 29, 2026 ISBN: 978-4-434-37918-5 Specifications: A5 size / Paperback / 130 pages Price: 3,080 yen (tax included) Paradebooks URL: https://books.parade.co.jp/category/genre07/978-4-434-37918-5.html
Amazon URL: https://www.amazon.co.jp/dp/4434379186/
Publisher Information
Parade Co., Ltd., the parent company, is a design production company. With professional technology and knowledge, we provide total support for your book creation and publishing with excellent design and high quality.
Parade Books Self-Publishing URL: https://www.p-press.jp TEL: 0120-123455 Mail: [email protected]
Parade Books Book Introduction URL: https://books.parade.co.jp
【Company Profile】 Company Name: Parade Co., Ltd. Osaka Head Office: 1-1-8 Ukita, Kita-ku, Osaka-shi, Osaka Tokyo Branch: 2-8-5 Nishikanda, Chiyoda-ku, Tokyo SHONENGAHO-1 5F Representative Director: Naoki Harada Established: October 20, 1987 Capital: 40,000,000 yen Business Activities: Advertising planning and art direction, product development and package design, general graphic design, website planning and production, publishing business 'Parade Books'.
FACT BOX
- Source: PR TIMES
- Category: New Product