Commemorating the national broadcast of the popular Miyagi variety show 'Kanooka Benriken', Sendai PARCO hosts a full-scale collaboration campaign!

Sendai PARCO (Aoba-ku, Sendai City, Miyagi Prefecture) will hold the 'Kanooka Benriken x Sendai PARCO Full-Scale Collaboration Campaign' from June 5 (Fri) to June 21 (Sun), 2026, to commemorate the third national broadcast (airing June 7, Sun) of the popular Sendai Television variety show 'Kanooka Benriken,' featuring Takahiro Ogata (Panther) and Eiko Kano, both from Miyagi Prefecture. During the campaign, the 'Kanooka Benri-Ten in Sendai PARCO' exhibition will showcase costumes worn by Ogata and Kano, as well as various items from the show. Visitors can also enjoy a 'hiring test' where they can take quizzes and interviews to receive an original employee certificate. During the period, Sendai PARCO will also offer collaboration menus at participating restaurants, special in-store announcements by the two, and a stamp rally, among many other projects. Enjoy 17 days of 'Kanooka' taking over Sendai PARCO.