Parking Science Inc. to Unveil 'GW Tourism Mobility Heatmap 2026' at LBM EXPO 2026

Parking Science Inc. (Headquarters: Fujisawa, Kanagawa; CEO: Naoya Inoue) announces the unveiling of the 'GW Tourism Mobility Heatmap 2026' at the 'Location Business & Marketing EXPO 2026' to be held on June 4th (Thu) and 5th (Fri), 2026. This heatmap visualizes nationwide search trends over time based on parking search location data from April 24 to May 11, 2026. The analysis confirmed 'urban mobility visible from parking search data,' such as search concentration in the Tokyo metropolitan area and expansion along the Tokaido area. While traditional foot traffic analysis focuses on 'where people are,' this heatmap utilizes parking search data that includes 'travel intent'—where people are heading. This allows for visualization specialized in 'car travel,' including flows from urban areas to tourist spots, search concentration along highways and major tourist routes, and search changes by time of day. The exhibition booth will feature the nationwide heatmap and search transitions over time. In recent years, tourist destinations have faced traffic congestion and parking shortages due to inbound demand and long holidays. Parking Science Inc. is advancing initiatives to 'visualize urban activity through parking searches' by utilizing this data.