Parking Science Co., Ltd. (Headquarters: Fujisawa City, Kanagawa Prefecture; CEO: Naoya Inoue) has released the second edition of its periodic report, 'Parking Science Mobility Report (PSMR) Vol.2', analyzing search data from its nationwide parking search app 'P-Collection'.
The Parking Science Mobility Report (PSMR) is a periodic publication that continuously analyzes and disseminates insights on societal, regional, and mobility changes derived from parking search data.
The June 2026 edition, Vol.2, introduces new analytical metrics utilizing search distance, enabling a multidimensional analysis of changes in human mobility patterns, in addition to year-on-year and month-on-month comparisons.
The latest edition (Vol.2) is available for free download via Google Form.
Additionally, the previous edition, Vol.1, is publicly accessible.
https://docs.google.com/presentation/d/1u4sB5mRqyhB9ENfhdaFO_5a0M4kkoEdX89rNDRFacnU/edit?usp=sharing
PSMR Vol.2 Registration Form
PSMR Vol.2 Registration Form
[Key Findings from Vol.2]
① Nationwide search volume decreased by 13.4% year-on-year
In June 2026, the number of searches totaled 7,190, down from 8,300 in the same month of the previous year.
However, regional analysis revealed differing trends, indicating that changes in search behavior are not uniform across Japan.
② Tokyo saw a 37.3% increase in search volume
Among prefectures, Tokyo recorded a significant 37.3% year-on-year increase in search volume.
Increases were also observed in other metropolitan areas such as Kanagawa and Chiba, confirming a concentration of search demand in urban centers.
③ Median search distance expanded by ~20% month-on-month
While search volume declined, the median search distance increased by approximately 20% compared to the previous month.
An increasing number of users are searching for parking over wider areas, indicating a shift in search behavior.
④ Rise in users conducting 'comprehensive' searches
The proportion of users conducting 'comprehensive' searches—considering multiple factors such as distance, ease of parking, number of available spaces, and price, rather than price alone—has increased. This reflects a growing user preference for holistic comparisons that prioritize convenience and overall satisfaction.
[New Analysis in Vol.2: Parking Behavior Matrix (First Release)]
Vol.2 introduces the Parking Behavior Matrix, a new analytical framework. Beyond simple search volume trends, it enables instant visualization of urban concentration, changes in regional demand, and recovery patterns across different areas.
[LOCAL / TRAVEL / LONG TRAVEL Analysis]
Search distances are now categorized into three tiers: LOCAL (0–3km), TRAVEL (3–10km), and LONG TRAVEL (10km+). This new analytical approach visualizes mobility behavior through parking search data, offering fresh insights into 'how far people are traveling to find parking'—a perspective not visible through search volume alone.
[Parking Science Insight]
The analysis reveals that while search volume has decreased, search distance has expanded, long-distance searches are increasing, and comprehensive searches are on the rise.
These changes indicate that user search behavior is evolving not just in quantity but in quality. Users are increasingly seeking parking options over broader areas, aiming for higher satisfaction and convenience.
[Exhibition at Startup World Cup Tokyo Qualifier]
Parking Science Co., Ltd. will exhibit at the 'Startup World Cup Tokyo Qualifier Exhibition' on July 17, 2026. At the booth, the company will present PSMR Vol.2, the Parking Behavior Matrix, parking search data analytics, and the Park-Labo concept. Visitors are encouraged to stop by.
[Startup World Cup 2026 Tokyo Qualifier Overview]
Date: Friday, July 17, 2026, 11:00–20:00
Venue: Grand Hyatt Tokyo, 6-10-3 Roppongi, Minato-ku, Tokyo 106-0032
The latest PSMR Vol.2 is available for free download via Google Form.
Vol.2 (Free Download) • Latest analysis for June 2026 • Parking Behavior Matrix • LOCAL / TRAVEL / LONG TRAVEL analysis • Parking Science Insight
PSMR Vol.2 Registration Form
Additionally, the inaugural issue, PSMR Vol.1, is publicly available.
Vol.1 (Public Version)
• What is PSMR? • What insights can be gained from parking search data?
https://docs.google.com/presentation/d/1u4sB5mRqyhB9ENfhdaFO_5a0M4kkoEdX89rNDRFacnU/edit?usp=sharing
[CEO Comment]
Naoya Inoue, CEO, Parking Science Co., Ltd.
"PSMR is not merely a report aggregating search counts. Our goal is to interpret societal and regional changes by analyzing daily behavioral data—such as where people are heading and what criteria they now use to choose parking.
With Vol.2, we've introduced new analytical methods like the Parking Behavior Matrix and search distance analysis. Going forward, we will continue to uncover new value from parking data and contribute to the advancement of mobility and local communities."
[Company Overview]
Company Name: Parking Science Co., Ltd.
Established: September 2022
Headquarters: 3-2-1 Katase, Fujisawa City, Kanagawa Prefecture
CEO: Naoya Inoue
[Business Activities]
• Planning and operation of 'P-Collection', a free parking search app with point-reward functionality
• Development and provision of 'Park-Labo', a regional marketing analytics system for parking operators
• Development and provision of P-Collection partner services
• Provision of P-Collection API and parking database services
[Inquiries]
Parking Science Co., Ltd.
TEL: 070-1544-7772 (Contact: Inoue)
Email: [email protected]
URL: https://www.parkingscience.net/
FACT BOX
- Source: PR TIMES
- Category: Survey
- Products / services: P-Collection / Park-Labo