Why is BtoB lead generation becoming difficult?

Due to the spread of generative AI, site traffic has decreased, advertising costs have risen, and the effectiveness of traditional online strategies has declined.

What is important for BtoB marketing in the AI era?

Creating content chosen as a source for AI answers and optimizing resources toward strategies with higher conversion rates.

What is GEO (Generative Engine Optimization)?

Optimization techniques to ensure your content is cited or referred to when generative AI (LLM) displays search results.

[Free Webinar] Reconstructing BtoB Lead Generation Strategies Based on Customer Behavior in the AI Era

Published May 20, 2026 6:00 PM ・ Updated Jun 14, 2026 6:41 AM ・ 3 min read ・ Source: PR TIMES

Oroppas Co., Ltd. will speak at a webinar hosted by Excite Japan on May 26, 2026, discussing BtoB lead generation strategies in the AI search era.

Oroppas Co., Ltd., developer of the SEO/LLMO tool 'Pascal,' will speak at a webinar hosted by Excite Japan on May 26, 2026, titled 'What Changes and What Doesn't in 2026: Reconstructing BtoB Lead Generation Strategies Based on Customer Behavior in the AI Era.'

With the spread of generative AI, BtoB marketing is facing a major turning point where traditional strategies are no longer effective, evidenced by decreased site traffic from AI and rising advertising CPAs. Many marketing executives are struggling with the dual burden of 'difficulty in offline lead attraction' and 'lower commercialization rates in online campaigns,' making a strategic redefinition urgent.

At this webinar, five leading BtoB support companies will provide a thorough explanation of 'how to create customer touchpoints in the AI era' based on the latest actual cases. Specifically, Oroppas will present content creation methods to be selected as sources for AI answers and disclose concrete measures to turn changes in search behavior into opportunities. Moving beyond mere theory, the presentation will provide 'judgment criteria' directly linked to practical work, such as where to invest resources.

Webinar Outline: - Live Stream: May 26, 2026, 11:00-12:30 JST - Archive Stream: June 2, 2026, 11:00-12:30 / June 8, 2026, 11:00-12:30 - Format: Online (Zoom) - Cost: Free

About the SEO Tool 'Pascal': 'Pascal' is a tool that allows for high-quality SEO and GEO (LLMO) optimization. It covers internal/external measures, competitor analysis, and AI citation countermeasures, and has been adopted by over 2,800 companies. A 4-day free trial is currently available.

FACT BOX

Source: PR TIMES
Category: Event

[Free Webinar] Reconstructing BtoB Lead Generation Strategies Based on Customer Behavior in the AI Era

⚡ Key Points

FACT BOX

Editorial & Verification Standards

FAQ

Cite this article — HOW TO CITE

AI CRAWLER ACTIVITY