What challenge did Pascreate Co., Ltd. identify regarding traditional symptom-based treatments?

Pascreate Co., Ltd. found that traditional 'symptom-based treatment' is often insufficient for consumers facing increasing issues like pollen and heightened hygiene awareness.

Which product's purchasers were surveyed by Pascreate Co., Ltd., and what was the survey's focus?

The survey targeted 631 purchasers of the 'Hanarira' nasal irrigator, aiming to understand why users continue self-care despite psychological hurdles.

What was the leading factor influencing the choice of Hanarira, according to the purchaser survey results?

The most important factor for choosing Hanarira, as reported by 46.4% of purchasers, was its 'consistent water flow with just a push of a button'.

Can you list some of the user-friendly features of the Hanarira Nasal Irrigator that promote habitual use?

Key features include easy one-push cleaning with a button-operated bottle, a mild and less irritating cleansing solution, and the availability of two types of nozzles.

The Reason It Continues Even in Busy Daily Life. The Reality of "Habitual Self-Care" Revealed in Hanarira Purchaser Survey

Q: What is the primary purpose and mechanism of action for the Hanarira Nasal Irrigator?

The Hanarira Nasal Irrigator is a home-use device designed to physically wash away foreign substances such as pollen, dust, and viruses from the nasal cavity.

Published Mar 28, 2026 6:55 PM ・ Updated Jun 13, 2026 7:18 PM ・ 3 min read ・ Source: PR Times

Pascreate conducted a survey of purchasers of its nasal irrigator "Hanarira" and announced that ease of use is the key to making it a habit.

Pascreate Co., Ltd. (Head Office: Shinjuku-ku, Tokyo; Representative Director: Takaaki Iihara) focused on the challenge faced by consumers who find that traditional "symptom-based treatment" is insufficient, against a backdrop of increasing pollen-related issues and heightened hygiene awareness.

While nasal irrigation is chosen as a form of self-care in addition to handwashing and gargling, there are also aspects that make it difficult to continue due to psychological hurdles such as "troublesome preparation" and "seems difficult to use."

Given these circumstances, Pascreate Co., Ltd. conducted a survey targeting 631 purchasers of its nasal irrigation product, "Hanarira."

The results revealed that the most important factor when choosing Hanarira was "consistent water flow with just a push of a button (46.4%)", indicating that its "time-performance efficiency" in a busy schedule encourages its habitual use.

Hanarira Nasal Irrigator "Unscented"

[About the "Hanarira" Nasal Irrigator]

Hanarira is a home-use nasal irrigator designed to physically wash away foreign substances attached to the nasal cavity, such as pollen, dust, house dust, and viruses.

・Easy one-push cleaning with a button-operated bottle

・Mild cleansing solution that is less irritating (less stinging)

・Two types of nozzles to choose from

Nasal irrigation is effective not only against pollen and germs, but also for combating spring fatigue and the upcoming yellow dust...

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Source: PR Times
Category: News

The Reason It Continues Even in Busy Daily Life. The Reality of "Habitual Self-Care" Revealed in Hanarira Purchaser Survey

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