[Reverse Planning for Childcare & Return to Work] Fertility Trends Among Dual-Income Couples Aiming for 'April Enrollment'

"I want to make it in time for April enrollment," "I don't want to delay my return to work." In recent years, more dual-income couples are planning their fertility journeys by working backward from childcare activities (Hokatsu) and career designs. However, this "plan-first" approach often leads to pressure and misunderstandings between partners. Pascreate Inc. (Headquarters: Shinjuku, Tokyo; CEO: Takaaki Iihara) focuses on these fertility concerns of modern dual-income households, providing information to support communication between couples and helping to alleviate the pressure and anxiety often carried alone or just by the couple. The background includes the tendency to review life plans after the May holidays and the reality that over 80% of children on waiting lists are 1-2 years old, making the "April enrollment for 0-year-old classes" a standard target. Through the Baby Life Lab columns, the company proposes ways to bridge the gap in perspectives between couples and how to approach fertility without making it a mandatory task.