Pathcreate to Exhibit 'Hanarira Gentle Mint Scent' as Year-Round Proposal Product at 2026 AJD Goods Fair (Autumn/Winter), Responding to Prolonged Summer Heat

Pathcreate Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Takahiro Iihara) will exhibit at the '2026 AJD Goods Fair (Autumn/Winter)' to be held on Thursday, July 16, 2026, at Hotel New Otani Osaka.

In recent years, due to prolonged summer heat and increasingly diverse consumer needs, drugstores are finding it difficult to capture demand using traditional seasonal product displays alone.

At this fair, Pathcreate will showcase 'Hanarira Gentle Mint Scent' as the centerpiece, along with the 'Hanarira series,' 'meeta (Mieta) series,' and 'Tryptophan,' proposing a new approach to store planning that enables year-round product deployment with seasonally adjusted messaging.

Background

In recent years, prolonged heatwaves and extended summer conditions have changed the retail environment for drugstores. Even during the autumn and winter product rollout periods, demand for summer-related items continues.

Additionally, consumer concerns such as pollen, daily hygiene habits, sleep, and fertility planning are not confined to specific seasons.

Pathcreate recognizes the growing importance of products that can be consistently promoted throughout the year.

In response to these market shifts, Pathcreate believes that future drugstores must move beyond simply rotating seasonal products. Instead, they should adopt a 'year-round proposal' model—promoting a single product through different seasonal angles across the entire year.

At the 2026 AJD Goods Fair (Autumn/Winter), the company will present this concept by proposing sales strategies that adapt messaging according to the season.

Core Year-Round Product: 'Hanarira Gentle Mint Scent'

'Hanarira' is a home-use nasal irrigation device designed for nasal rinsing.

It features one-touch operation via a button on the base and a proprietary nozzle design that uses a steady water flow to physically flush out nasal discharge, pollen, dust, and house dust mites from the nasal cavity.

'Hanarira Gentle Mint Scent' is characterized by its refreshing mint fragrance, offering a pleasant and invigorating user experience.

The product will be promoted as follows: during the lingering summer heat, as a refreshing pick-me-up; in autumn and winter, as part of daily hygiene routines; and in spring, as nasal cleansing to remove pollen and dust.

Additionally, it can be positioned year-round as a self-care practice for physically removing invisible viruses and bacteria.

~ Comment from Healthcare Division Representative ~

"Nasal rinsing tends to be highlighted during pollen season and is often treated as a seasonal product in stores. However, nasal irrigation is not limited to a specific season.

By proposing 'Hanarira Gentle Mint Scent' at the stage of planning autumn and winter store layouts, we aim to create an opportunity to establish nasal rinsing as a year-round self-care habit."

Reference: Hanarira Brand Website "Not Just Pollen! Nasal Stress by Season"

https://hana-relax.com

Other Exhibited Products

In addition to 'Hanarira Gentle Mint Scent,' Pathcreate will also exhibit 'Hanarira (Fragrance-Free),' 'meeta series,' and 'Tryptophan.'

[Hanarira Nasal Rinse (Fragrance-Free)]

'Hanarira (Fragrance-Free)' is the standard model of the Hanarira series, ideal for those trying nasal rinsing for the first time.

Formulated with a cleansing solution adjusted to an osmotic pressure close to body fluids, it minimizes the stinging sensation and is suitable for daily nasal irrigation.

[Fertility Timing Kit 'meeta Syringe']

'meeta Syringe' is a home-use syringe method kit registered as a general medical device. It is proposed as an at-home option for couples who face challenges in aligning their fertility timing due to health conditions, schedules, or other personal circumstances.

Designed with consideration for the body type of Japanese women and simplified into 'three easy steps,' it requires no special knowledge or equipment.

[Tryptophan (L-Tryptophan)]

'Tryptophan' is a dietary supplement containing L-tryptophan, an essential amino acid.

Positioned as a dietary support option, it is easy to incorporate into daily nutrition management and is recommended for those aiming to establish lifestyle habits focused on sleep and rest.

Overview of the 2026 AJD Goods Fair (Autumn/Winter)

Date: Thursday, July 16, 2026

Venue: Hotel New Otani Osaka

Target Audience: AJD-affiliated drugstores, manufacturers, and related personnel

* General public are not permitted to attend.

Future Outlook

Pathcreate Co., Ltd. aims to be a company that proposes store planning strategies based not only on product features but also on evolving market conditions and consumer needs.

Going forward, through products that address consumer concerns such as nasal care, fertility, and sleep, the company will continue to support drugstores in creating year-round promotional displays and contribute to building a self-care environment that is easy for consumers to adopt.

Company Overview (Pathcreate Co., Ltd.)

Headquarters: 9F, Kintetsu Shinjuku Gyoen Building, 1-8-4 Shinjuku, Shinjuku-ku, Tokyo

Established: November 25, 2008

Capital: 10,000,000 JPY

Representative: Takahiro Iihara, Representative Director

Business Activities: Planning, development, and sales of healthcare products; owned media business; SES business; staffing services; online school business

Medical Device Licenses: Class III Medical Device Manufacturer and Distributor License 13B3X10286 / Medical Device Manufacturer License 13BZ201388

[Customer Inquiries]

Healthcare Division, Pathcreate Co., Ltd.

Phone: 03-6380-1145

Email: [email protected]