PAWCOMPANY Co. News Releases

POWDER ROOM Announces August 2026 'K-Unnie Picks' Selected Items, Focusing on 'Everyday Use for Seasonal Transition'

POWDER ROOM, a beauty media brand from Korea, has announced its August 2026 'K-Unnie Picks' selected… · 2026-08-11

Korea's Largest Beauty Media Platform 'Powder Room' Announces 'K-Unni Recommended' Selections for June 2026

Powder Room, Korea's largest beauty media platform, has announced its 'K-Unni Recommended' selection… · 2026-07-01

Korea's Largest Beauty Media Platform 'Powder Room' Announces July 2026 'K-Unni Recommended' Selections

Powder Room, Korea's largest beauty media platform, has announced its 'K-Unni Recommended' selection… · 2026-07-06

Powder Room, One of Korea's Largest Beauty Media Platforms, Successfully Concludes 2nd 'J-Beauty Fan Meetup'

Powder Room held its second 'J-Beauty Fan Meetup' on March 21, providing a platform for Korean consu… · 2026-04-08

POWDER ROOM JP, One of the Largest Korean Beauty Media Platforms, Announces April 'K-Onni Recommend' Selected Items

POWDER ROOM JP announced the April 2026 selections for its 'K-Onni Recommend' curation program. Util… · 2026-04-10

Ahead of the June Olive Young Sale, 'Real Usage Reviews' Drive Purchases

In the South Korean beauty industry, marketing based on authentic user reviews is being strengthened… · 2026-05-22

Korea's Largest Beauty Media 'POWDER ROOM' Launches 'One Brand Box'—Strong Response to Initial Recruitment

POWDER ROOM, South Korea's premier beauty media platform, has introduced 'One Brand Box,' a new expe… · 2026-04-24

Product Renewals Reimagined as "New Launches": The Rise of Renewal Marketing in the Beauty Industry

In the Korean beauty market, a trend is growing where product renewals are treated as "new launches"… · 2026-04-24

K-Shopping Trend Expanding to Olive Young and Daiso Driven by Surge in Japanese Tourists; Interest in Offline Experiential Marketing Grows

Korean beauty platform Powder Room JP is significantly strengthening its Instagram Reels strategy to… · 2026-05-19

Choosing Sunscreen Goes Beyond Just 'UV Protection'

As temperatures rise and UV rays strengthen, a study by Korean beauty platform 'Powder Room' shows a… · 2026-05-21

PowderRoom, Korea's Largest Beauty Media Platform, Successfully Concludes 2nd 'J-Beauty Fan Meetup'

PowderRoom hosted the 2nd J-Beauty Fan Meetup in Korea, allowing local consumers to directly experie… · 2026-04-08

Experiential Marketing Trends for Capturing Early-Launch Consumer Response

In the Korean beauty market, the need for experiential marketing is growing to capture early consume… · 2026-05-21

2026 K-Beauty Trends in Japan: 'Water Glow, Glossiness, and Soothing Care' are Key

According to analysis by Powder Room JP, Japanese consumers increasingly favor transparent and natur… · 2026-05-20

From Ads to Real Experiences: Why Beauty Marketing is Shifting to Reel Reviews

Content consumption among Korean beauty consumers is shifting from text reviews to authentic, video-… · 2026-05-22

Korea's Largest Beauty Media Platform 'Powder Room' Announces June 2026 'K-Onni Recommendation' Selected Products

Powder Room JP has announced the June 2026 selected products for its 'K-Onni Recommendation' curatio… · 2026-06-08

Powder Room to Host "K-Beauty FAN-MEET UP in KOREA" for Japanese Consumers

Korean beauty platform Powder Room announced it will hold the offline beauty event "K-Beauty FAN-MEE… · 2026-06-09

Powder Room JP to Strengthen Instagram Reels Operations Amid Short-Video Trends

Powder Room JP, a South Korean beauty community platform, announced it is strengthening its Instagra… · 2026-05-18

Powder Room Launches 'Viral Review Monitoring' Service to Boost Initial Attendance for Offline Beauty Events

Powder Room, a leading beauty media platform, has introduced a new service called 'Viral Review Moni… · 2026-05-20

POWDER ROOM Releases 'Monthly K-Beauty Insight'... Highlighting Trends in Character Collaboration Cosmetics

The beauty media platform POWDER ROOM identified 'character collaboration cosmetics' as a major tren… · 2026-04-24

Entering the Era of 'Goods to Apply'... Beauty Industry Stimulates 'Collection Demand' with Character Collab Limited Editions

The beauty industry is seeing a surge in 'goods-type cosmetics' featuring character collaborations. … · 2026-04-24

Korea's Largest Beauty Media 'POWDER ROOM' Launches 'One Brand Box'—Strong Response to Initial Recruitment

POWDER ROOM, South Korea's premier beauty media platform, has introduced 'One Brand Box,' a new expe… · 2026-04-24

Beauty Market Shifts to "Summer Mode" Early Due to Record Heat Forecast: Demand for Cooling, UV Care, and Dry Care Surges

Amid predictions of record-breaking heat, the beauty market is experiencing an early shift toward su… · 2026-04-24

Beyond Beauty into Legal and Medical Fields: The Expanding Demand for Community Marketing

South Korea's leading beauty community, POWDER ROOM, is expanding its marketing reach into professio… · 2026-04-24

Korean Beauty Media 'POWDER ROOM' Reveals Results of Viral Marketing in Japan: Focusing on Content-Retail Integration

POWDER ROOM has published a case study of its successful viral marketing campaign in Japan for the s… · 2026-04-24

Product Renewals Reimagined as "New Launches": The Rise of Renewal Marketing in the Beauty Industry

In the Korean beauty market, a trend is growing where product renewals are treated as "new launches"… · 2026-04-24

Product Renewals Reimagined as "New Launches": The Rise of Renewal Marketing in the Beauty Industry

In the Korean beauty market, a trend is growing where product renewals are treated as "new launches"… · 2026-04-24

POWDER ROOM Reveals Success of Viral Campaign for Japan: Focus on Content-Distribution Integrated Strategy

Korean beauty media 'POWDER ROOM' shared results of its viral marketing campaign in Japan. In collab… · 2026-04-24

Korean Beauty Platform Powder Room Announces 'K-Unnie's Picks' for Japan for May 2026

Powder Room, a major Korean beauty media platform, has unveiled its 'K-Unnie's Picks' for May 2026. … · 2026-05-19

POWDER ROOM Releases "Monthly Korean Beauty Insight"... Highlighting the Trend of Character Collaboration Cosmetics

Korean beauty media POWDER ROOM reported in its April 2026 Insight that character collaboration cosm… · 2026-04-24

Entering the Era of 'Goods to Apply'... Beauty Industry Stimulates 'Collection Demand' with Character Collab Limited Editions

The beauty industry is seeing a surge in 'goods-type cosmetics' featuring character collaborations. … · 2026-04-24

Beyond Beauty into Legal and Medical Fields: The Expanding Demand for Community Marketing

South Korea's leading beauty community, POWDER ROOM, is expanding its marketing reach into professio… · 2026-04-24

Beauty Market Shifts to "Summer Mode" Early Due to Record Heat Forecast: Demand for Cooling, UV Care, and Dry Care Surges

Amid predictions of record-breaking heat, the beauty market is experiencing an early shift toward su… · 2026-04-24

Korean Beauty Media 'POWDER ROOM' Reveals Results of Viral Marketing in Japan: Focusing on Content-Retail Integration

POWDER ROOM has published a case study of its successful viral marketing campaign in Japan for the s… · 2026-04-24

POWDER ROOM Reveals Success of Viral Campaign for Japan: Focus on Content-Distribution Integrated Strategy

Korean beauty media 'POWDER ROOM' shared results of its viral marketing campaign in Japan. In collab… · 2026-04-24