Choosing Sunscreen Goes Beyond Just 'UV Protection'

As temperatures rise and UV rays become stronger, visible changes are emerging in the sunscreen market.

According to recent monitoring initiatives by Powder Room, one of Korea's largest beauty media platforms, products that go beyond basic UV protection are appearing one after another. These include features such as anti-fine dust protection, 24-hour lasting formulas, blue light and infrared radiation blocking, and combinations with moisturizing primer formulations.

Consumer standards for choosing sunscreen are shifting significantly, not only in functional scope but also in product shape and usage.

Particularly noteworthy is the transformation within the sun stick category. TOCOBO's 'Mini Sun Stick Keyring Planning Set' was launched as a product combining a pocket-sized stick with a keyring.

The idea of utilizing sunscreen as an accessory that can be carried on a bag captures the needs of consumers who demand both functionality and emotional appeal, signaling new possibilities for the sun stick category.

A representative from Powder Room commented, "While sunscreen has always been a key summer necessity, it has evolved rapidly in recent years in terms of both functional range and product design. We plan to continue developing various campaigns so that consumers can experience and compare changing sun care trends."