Arara Introduces "BIMI/VMC (Email with Company Logo / Verified Mark Certificate)"

Arara Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Noriaki Kadowaki; hereinafter "Arara"), which operates the email delivery service "Arara Message" and various IT solution businesses under Paycloud Holdings Inc. (TSE Growth: 4015), announced today that it has implemented "BIMI (Brand Indicators for Message Identification)" and "VMC (Verified Mark Certificate)" on its own domain "arara.com" in March 2026, with the aim of improving email reliability and strengthening phishing countermeasures. The company is announcing its certification acquisition to leverage the knowledge and know-how gained through implementation and operation to strengthen its email authentication infrastructure and improve its services.

Promoting Brand Protection and Strengthening Email Authentication Infrastructure

In recent years, the increase in phishing and spoofing emails has led to a growing reluctance among recipients to open legitimate emails from companies. The introduction of BIMI and VMC allows recipients to visually confirm the legitimacy of the sending company, leading to the expectation of secure and reliable email communication. Furthermore, in email marketing, improving email deliverability and open rates, and strengthening brand recognition are important challenges. By implementing BIMI and VMC on its own domain, Arara is working to enhance security as an email delivery service provider, and will leverage the knowledge and know-how gained through implementation and operation to promote initiatives for strengthening corporate email authentication infrastructure and enhancing brand value.

What is "BIMI/VMC (Email with Company Logo / Verified Mark Certificate)"?

BIMI is a standard that allows companies to display their brand logos on emails they send. This enables recipients to visually confirm that the email originates from a legitimate company via the logo, reducing the risk of phishing and spam. To officially display brand logos, a "VMC (Verified Mark Certificate)" issued by a certification authority is required. The issuance of a VMC verifies the following requirements. Meeting these requirements enables secure and reliable brand logo display:

Verification of the website operator's existence

Domain ownership authentication

Trademark registration and authentication

About Arara Message (https://am.arara.com/)

"Arara Message" is an email delivery service for corporations that can deliver large volumes of emails at high speed and with high deliverability. It reduces the risk of undelivered or delayed emails and ensures stable delivery through automatic tuning for each recipient domain. It supports notification email delivery and newsletter distribution via API integration, and comes standard with features such as HTML email creation, performance measurement, and AI subject line suggestions. A proxy service is also available, allowing professionals to handle email delivery tasks, supporting operational efficiency and maximizing marketing effectiveness.

<Arara Inc. Company Overview>

Company Name: Arara Inc. (a wholly-owned subsidiary of Paycloud Holdings Inc.)

Location: Aoyama Tower Building, 2-24-15 Minami-Aoyama, Minato-ku, Tokyo 107-0062

URL: https://www.arara.com/

Established: October 2023

Representative: Noriaki Kadowaki, President and Representative Director

Business Activities: Solution business, starting with messaging solutions.

*Company names and product/service names mentioned are trademarks or registered trademarks of their respective companies.

*Information regarding content, contact details, and other matters published in this press release is current as of the time of announcement. It may be subject to change without prior notice. Please be aware of this in advance.