Penguin Bakery Opens First Store in Ueda City: Ueda Shiodano Store on June 12, 2026

Penguin Bakery, a popular bakery chain known for its freshly baked bread made with Hokkaido wheat and operated by Penguin Co., Ltd. (Headquarters: Sapporo, Hokkaido; Representative: Hideyuki Takayama), will open a new store, 'Penguin Bakery Ueda Shiodano Store', in Ueda City, Nagano Prefecture on Friday, June 12, 2026. This will be the second store in Nagano Prefecture and the 67th store nationwide.

In addition to its popular breads, the store will introduce coffee from 'Morihico', a popular coffee shop based in Hokkaido that prides itself on in-house roasting. The bakery aims to become a place where residents of Ueda City can casually enjoy freshly baked bread and coffee as part of their daily lives.

Penguin Bakery Ueda Shiodano Store Overview Address: 490 Kamihata, Ueda City, Nagano Prefecture 386-1103 Business Hours: 10:00 AM - 7:00 PM (closes when the day's bread is sold out) Parking: Available

The store will be located in 'Green Park Shiodano', a commercial facility beloved by residents of Ueda City (population approx. 150,000) for supporting their daily shopping needs. Penguin Bakery decided to open in this facility to bring freshly baked bread closer to the local community.

The Ueda Shiodano Store will offer products suitable for various daily occasions, such as breakfast, snacks, small gifts, and presents. With affordable prices for daily use and a wide variety that won't bore customers even if they visit every day, the store aims to bring 'small happiness' to everyday life and become a presence that supports the local community.

Recommended Products from Penguin Bakery!

Penguin Bakery's flagship product that captured the hearts of bread fans nationwide: Tobenai Shokupan (Unflyable Bread Loaf): 1斤 (approx. 1 lb) 380 yen (tax incl.), 2斤 (1 loaf) 720 yen (tax incl.) Made with 100% Hokkaido wheat 'Yumechikara', this bread was perfected through trial and error with a focus on both taste and quality. It contains no eggs, dairy products, honey, butter, or margarine, making it safe for small children and those with allergies.

Cumulative sales exceeded 5 million units*1! The 'Japan's No.1 Curry Bread'*2 that won the highest gold award at the Curry Pan Grand Prix®: - [2024 & 2025 Highest Gold Award] Hokkaido Beef Curry Pan Fondue: 380 yen (tax incl.) - [2020 & 2022 Highest Gold Award] Shrimp Curry Pan Fondue: 380 yen (tax incl.) - [2021 Highest Gold Award] Curry Pan Fondue: 300 yen (tax incl.) The 'Curry Pan Fondue' features a crispy coating with special curry roux and cheese fondue melting inside. The 'Shrimp Curry Pan Fondue' adds sweet shrimp oil and a whole plump shrimp to the curry roux. The 'Hokkaido Beef Curry Pan Fondue' is generously filled with slowly simmered, tender Hokkaido beef. All have been selected as the best in Japan at the Curry Pan Grand Prix®. *1 Total sales of 'Curry Pan Fondue', 'Shrimp Curry Pan Fondue', and 'Hokkaido Beef Curry Pan Fondue' (as of May 2026) *2 At the Curry Pan Grand Prix (https://currypan.jp/gp) organized by the Japan Curry Pan Association, the 'Shrimp Curry Pan Fondue' won the highest gold award in the Variety category in 2020 and 2022, the 'Curry Pan Fondue' won in the East Japan Fried Curry Pan category in 2021, and the 'Hokkaido Beef Curry Pan Fondue' won in the Cheese Curry Pan category in 2024.

Bread x Coffee. Experience a delicious encounter born in Hokkaido. At the Penguin Bakery Ueda Shiodano Store, takeout coffee from 'Morihico', a popular coffee shop based in Hokkaido dedicated to in-house roasting, will be available. (This is the only store in Nagano Prefecture to offer this.) Enjoy a blissful moment that satisfies both heart and stomach with this special pairing born in Hokkaido.

About Morihico: 'Morihico' started in 1996 in a small, renovated old house in the backstreets of Maruyama, Sapporo, Hokkaido. They roast carefully selected beans in-house and offer unique blends rooted in Hokkaido's climate and lifestyle. Their coffee is characterized by a rich flavor that provides a satisfying experience even in cold regions. Since its founding, it has opened a series of trendy cafes mainly in Sapporo and now operates 12 stores in Hokkaido. The unique aesthetic and spatial design of its stores, centered on renovations, along with its carefully crafted coffee, captivate many Sapporo residents. Website: https://www.morihico.com Instagram: https://www.instagram.com/morihico.official X: https://x.com/morihicocoffee

Furthermore! Enjoy Hokkaido's local menu items alongside freshly baked bread! The store will also offer a variety of Hokkaido-style side menus, such as 'Sangi Kushi', which won the 'Gold Award' twice at the 13th and 15th Karaage Grand Prix*3, and 'Touge no Ageimo', a Hokkaido specialty of deep-fried whole potatoes. Enjoy Hokkaido's local flavors together with freshly baked bread. *3 Organized by the Japan Karaage Association (https://karaage.ne.jp)

About Penguin Bakery: Penguin Bakery is a Hokkaido-based bakery chain expanding nationwide with the concept of 'using wheat grown in Hokkaido's soil to make bread that can be eaten every day by everyone from children to the elderly'. Many customers visit the stores for freshly baked bread made with Hokkaido wheat, and the stores are so popular that lines often form at openings. The store name comes from the animal 'penguin'. It was named with the aspiration to 'always move forward', inspired by the penguin's characteristic of never moving backward and always waddling forward.

◆ Penguin Bakery Store List ◆ [Hokkaido Area] Eniwa, Maruyama Urasando, Yamahana, Misono, Kitano, Shinkawa, Teine Maeda, Coco Paul Town, Ebetsu Nopporo, Tomakomai Numanohata, Kitami [Tohoku Area] Hirosaki Joto, Aomori Misawa, Akita Higashidori, Coco Akita Yahata, Sendai Nagamachi, Ogawara [Koshinetsu Area] Kanazawa Morinosato, Acros Plaza Nagaoka, Niigata Sanjo, Nagano M-Wave-mae, Kofu Showa [Kanto Area] Kashiwa-no-ha Campus, Hadano, Hiratsuka Shinomiya, Yokohama Motomachi, Maebashi Yoshioka, Mobara, Sakado, Ageo, Yuki Fujimi, Kokubunji Fuchu Kaido, Penguin Pal Mejiro, Hachioji Minamino, Azabu Juban, Kichijoji [Tokai Area] Toyota Josui, Komakiguchi, Okazaki, Seto Naeba, Gifu Ginan, Kani Hiromi, Numazu, Coco Meieki Sunroad, Nabari Kikigaoka [Kansai Area] Izumisano, Suita, Saki Senboku, Kyoto Nishikyogoku, Kizugawa Shiroyamadai, Kawanishi, Coco Hankyu Kawanishi Noseguchi Station East Exit, Himeji Nozato, Kobe Tarumi, Miki, Iwade