Second Lineup of New Baby Toy Brand 'Baby curiosity®' Revealed!

Infant toy manufacturer People Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Executive Officer: Masato Kiribuchi; TSE Standard: 7865) will launch the second lineup of its new brand 'Baby curiosity®,' designed to be chosen according to the changes in curiosity of 0-year-olds, in early July 2026. The birth of 'Baby curiosity®' was triggered by the 'People Baby Research Institute,' a project sharing the perspective of child observation that the company has cultivated for over 40 years. More than 500 pairs of parents and children have participated in the 'Baby Tasting Workshop' held regularly by the institute since 2022, accumulating insights into the curious behaviors of 0-year-olds. Re-evaluating from the baby's perspective based on these insights, we faced the question: 'What toys are necessary for 0-year-old curiosity?' We thoroughly re-examined everything from long-selling products to discontinued ones, leading to a renewal of our baby product lineup and brand. The second lineup launching in July consists of 8 new products born from workshops and baby observations. These include toys inspired by popular workshop items and revamped versions of past products designed to spark baby curiosity. Please enjoy the world of curiosity with Baby curiosity® toys, which offer a lineup that responds to the diverse curiosity of babies. Sales are scheduled to begin in early July 2026 at baby specialty stores, mass retailers, and toy stores nationwide.