Pernod Ricard Japan Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo; CEO: Bruno Carvão) is launching a collaboration fair for its blended Scotch whisky 'Chivas Regal' and Japanese craft gin 'KI NO BI' from Kyoto. The event will run from June 1 (Mon) to July 31 (Fri), 2026, across three 'Noren-gai' facilities: 'Hobo Shinjuku Noren-gai,' 'Shinjuku Kabukicho Noren-gai,' and 'Himeji Noren-gai.'

Throughout the period, all 30 participating stores within these three locations will serve highballs made with 'Chivas Regal Mizunara 12 Years' and 'KI NO BI Kyoto Dry Gin.' Customers who order one of these drinks can participate in a lottery to win original merchandise, such as Chivas Regal hand towels or KI NO BI tumblers, redeemable on the spot.

'Chivas Regal Mizunara 12 Years' is a unique Scotch whisky that marks the brand's first use of Japanese Mizunara oak casks, offering a fruity aroma of pear and orange with a smooth, rich flavor. 'KI NO BI Kyoto Dry Gin' is a premium craft gin from Kyoto, crafted with 11 botanicals including yuzu, gyokuro tea, and sansho pepper, distilled in six separate elements before being blended.

Additionally, 'Hobo Shinjuku Noren-gai' will feature a themed collaboration space. A special one-night-only cocktail event is also scheduled for July, with further details to be announced via the official Chivas Regal Instagram account.

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  • Source: PR TIMES
  • Category: キャンペーン