Persol Business Process Design Integrates 'Zero-Content Creation' with HubSpot's 'Content Hub' to Reduce Workflow

Persol Business Process Design Co., Ltd., a member of the Persol Group, which operates under the vision of "Working, Smiling," announces the integration of its "Zero-Content Creation" service, which automates content production and publishing, with HubSpot's CMS, "Content Hub." This integration aims to assist marketing professionals by combining the speed and scalability of "Zero-Content Creation" with HubSpot's "Content Hub," automating the entire workflow from AI-generated content creation to CMS registration. This contributes to a significant reduction in man-hours for content operations. The "Zero-Content Creation" service provided by Persol Business Process Design automates the entire content production process, from consultant-led keyword selection support to AI-agent content creation and CMS registration. Staff members only need to perform a final check and click the publish button. HubSpot's "Content Hub" is a CMS for content marketing equipped with features for creating and managing websites, blogs, and landing pages, as well as SEO optimization. By integrating both services, the process of registering AI-generated content into the CMS is automated, achieving overwhelming labor reduction. Companies already using "Content Hub" can utilize this service immediately. Future plans include the introduction of "Writing-Specialized Agents" that utilize organizational data and reports to write professional content, and "Rewrite Agents" that automatically optimize past content to the latest state. We will continue to expand our support areas to meet diverse content creation needs and promote the efficiency and quality improvement of the entire marketing process beyond just content creation.