"PERSOL MIRAIZ" Career Support Service Renews Its Website with New Brand Concept

PERSOL MIRAIZ, a career support service operated by Persol Career Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Yutaka Senoo), has redefined its brand concept to "When you feel 'Moyamoya' (a vague sense of unease), it's a sign that your future is opening up." In line with this, the service site, which has been expanded with various content centered on "career learning" and "self-analysis," was renewed and opened on Wednesday, June 10.

Through its services, PERSOL MIRAIZ aims to help people with career uncertainties find satisfying options for their "working future" and realize a society where everyone can exercise career ownership.

Background of the Renewal

In recent years, while career paths such as job changes, side jobs, and freelancing have diversified, many people still feel lost or anxious about their future. PERSOL MIRAIZ started in October 2023 as a reskilling support service to address these challenges. It has provided support tailored to individual careers through learning content and career counseling. In June 2025, it launched the career event "MIRAIZ Hub." This event, primarily for young people, has provided a place for over 620 participants to confront and articulate their "values" and "true feelings" through interaction and workshops with peers.

Through a year of hosting "MIRAIZ Hub," feedback from participants such as "I was able to articulate my values from my vague feelings of unease" and "It gave me a chance to re-examine my career by hearing the real concerns of my peers" highlighted the need for continuous support for career formation doubts and worries. Therefore, the brand concept was redefined to "When you feel 'Moyamoya', it's a sign that your future is opening up," with the intention of encouraging people not to ignore their doubts and discomfort but to see them as a positive starting point for moving towards a unique future. The service has evolved to deliver this concept not just as a message but as a user experience.

Overview of the Rebranding

① Renewed site design embodying the brand concept Based on the brand concept, the UI and design have been updated to allow users to browse the site and find hints and triggers for discovering their "authentic self."

② Renamed career counseling service to "Career Coach" The existing "Career Counseling," where career professionals (veteran advisors and certified holders) provide one-on-one support to help individuals make satisfying choices, has been renamed to "Career Coach." This clarifies the service's commitment to accompanying users until they find satisfying options for their "working future."

③ Expanded articles for "career learning" and "self-analysis" The new PERSOL MIRAIZ places "career learning" and "self-analysis" at the core of its service. The service site has expanded its article content to help users deepen their career perspectives and self-understanding, allowing them to learn at their own pace anytime.

About MIRAIZ Hub

This is an event for working people with career uncertainties, providing a relaxed opportunity to think about their future and ideal way of working through activities like card games. It is held once or twice a month in small groups.

<Next Event Schedule>

Date & Time: Saturday, July 11, 9:00 AM - 2:00 PM (Morning session) / 3:00 PM - 8:00 PM (Afternoon session)

Location: Azabudai Hills Mori JP Tower

Participation Fee: Free

Eligibility: Working people in their 20s

Details & Application: MIRAIZ Hub

About "PERSOL MIRAIZ" <https://miraiz-persol.jp/>

PERSOL MIRAIZ is a personal service that provides opportunities to think about one's unique career, based on the concept "When you feel 'Moyamoya', it's a sign that your future is opening up." Through various content centered on "career learning" and "self-analysis," it supports individuals in making satisfying choices for their "working future."

About Persol Career Co., Ltd. <https://www.persol-career.co.jp/>

Persol Career Co., Ltd.'s mission is to give people the power to make "work" their own. It provides recruitment services through the job change service "doda" and the high-class job change service "doda X," as well as job advertising and new graduate recruitment support. In May 2022, it launched the professional human resources comprehensive utilization support brand "HiPro," marking its full-scale entry into the side job and freelance domain. By leveraging the entire group's strength, it strives to create social value focused more than ever on individual "work," facing social challenges head-on, and aiming to realize a society where all "work" leads to smiles.