Seikazai 2026: 'New Food Experience' Garners Attention | HUNTER Drink x Gibier Skewers Attract High Interest from Visitors, Popular Products Sold Out on Day One

pH Corporation (Headquarters: Meguro-ku, Tokyo, Representative: Shota Kabashima, hereinafter referred to as 'the Company') exhibited at 'Seikazai,' a large-scale food event held in April 2026, and sold its original product 'HUNTER Drink' and gibier skewers.

Seikazai is a prominent large-scale food event sponsored by the Ministry of Agriculture, Forestry and Fisheries and Osaka City, attracting many visitors from across the country. The 2026 event was also bustling with activity, featuring numerous popular food contents and hands-on experiences.

At the Company's booth, with the theme of 'a new food experience with gibier,' we offered gibier skewers made from deer, wild boar, badger, and Asiatic black bear. Furthermore, by combining these with our original product 'HUNTER Drink,' designed to complement meat dishes, we proposed an unprecedented dining experience.

The gibier skewers sold this time, being ingredients not often encountered, attracted significant interest from many visitors. The response was particularly strong, and despite being a two-day event, many products sold out on the first day.

Visitors' comments included: 'I tried gibier for the first time, and it was surprisingly easy to eat.' 'High protein and low fat are attractive.' 'It was interesting to experience ingredients I don't usually eat.' 'There's a special feeling that can only be savored at an event.'

In addition to Japanese visitors, many foreign visitors attending the event also enjoyed the gibier skewers, attracting high interest as 'a unique Japanese food culture experience' regardless of nationality.

Responses such as 'I wanted to try Japanese gibier' and 'It was a unique food experience' were also seen, making it a great success as a place for interaction through food.

**Proposing a 'New Food Culture' through Gibier**

In recent years, with increasing health consciousness and interest in sustainable food, gibier has gained attention as a high-protein, low-fat ingredient.

On the other hand, many people have an image of gibier as 'interesting but hard to find opportunities to eat' or 'having a strong gamey flavor,' and opportunities to actually experience it have been limited.

Through this exhibition, our Company proposed the potential of gibier as a 'new food culture' by offering it in a way that is easier to enjoy.

Regarding HUNTER Drink, reactions included: 'It pairs well with meat dishes.' 'The new concept is interesting.' 'It's easy to drink and delicious.'

Many visitors were seen enjoying it together with gibier skewers.

**Addressing Social Issues through Gibier Utilization**

Gibier utilization is not just a food trend; it also contributes to addressing social issues such as effective use of regional resources and measures against wildlife damage.

Our Company aims to create a new food culture that combines 'deliciousness' and 'food experience' with social value.

Going forward, we will continue to expand the presence of gibier and HUNTER Drink through: Event participation Collaboration with restaurants Regional partnership projects

**Product Overview (HUNTER Drink Details)**

Product name: HUNTER Volume: 100ml Suggested retail price: 1,800 yen (excluding tax)

**Sales Channels**

[General Sales] Available for purchase from the link below. https://hunterdrink.base.shop/

[For Wholesalers and Distributors] Please inquire from the link below. https://pivotholdings.co.jp/purchase

**Future Development Plans**

Planned sales expansion at yakiniku restaurants, gibier restaurants, fitness gyms, drugstores nationwide.

**Main Usage Scenes**

Accompanying fatty meat dishes For meals such as yakiniku, steak, and barbecue, or for post-meal support.

Maintaining condition for the next morning For evening meals before important work or appointments.

Care for meals accompanied by alcohol As recovery support when enjoying fatty meals and alcohol.

HUNTER Official Website https://pivotholdings.co.jp/hunter/

**Contact Information**

pH Corporation Representative: Shota Kabashima Corporate phone number: 080-5426-6537 Email address: [email protected] Company website URL: https://pivotholdings.co.jp