【Over 200 Stores Nationwide】Shin Jidai 44, a Chicken Specialty Izakaya, Reopens in Kariya Station Front 2nd Store on July 23, 2026 (Thu)

Limited to 4 days from opening! Super value 4 days! All drinks for 94 yen (tax included 103 yen) sale!

To celebrate the renewal, from July 23 (Thu) to July 26 (Sun), we will hold an opening memorial event where all drinks except Mega are 94 yen per cup (tax included 103 yen) all day, no matter how many you drink! This is limited to followers of Shin Jidai Group founder 'Sanonaoshi' (@sanonaoshi) on Instagram. Don't miss this chance!

Sanonaoshi Instagram

◆ Store Overview Store Name: Shin Jidai 44 Kariya Station Front 2nd Store Address: 1-22 Sakuracho, Kariya City, Aichi Prefecture 448-0028, Albac Tower Kariya Station 102 Phone: 0566-29-0077 Business Hours: - Opening Day: July 23, 2026 (Thu)

What is Shin Jidai 44?

Shin Jidai 44 is a brand launched by the founder, Sanonaoshi, at the age of 44.

Starting with the famous 'Denshoku,' it is a 'chicken specialty izakaya' where you can enjoy fresh chicken dishes at affordable prices, currently operating 7 stores nationwide (2 in Tokyo and 5 in Aichi).

At Shin Jidai 44, we pursue the original deliciousness of chicken and offer a rich variety of chicken dishes and carefully selected side menus.

Among the over 200 stores nationwide of the Shin Jidai Group, it is a special brand that can only be experienced in limited stores.

By consistently managing logistics in-house, we achieve a system that can stably procure high-freshness genuine ingredients nationwide and provide them at surprisingly affordable prices.

There are only 7 'Shin Jidai 44' stores nationwide. You will surely feel the difference with just one bite.

Popular Items

Spicy Grilled Chicken

If you come to 44, this is it! The meat quality and homemade sauce are all rare grilled items that are absolutely delicious.

Turmeric Grilled Chicken

Delicious! Mysterious deliciousness!

Over 200 stores nationwide. 'Shin Jidai' is rapidly expanding its number of stores.

1) Cumulative sales of 300 million, Shin Jidai's famous 'Denshoku'

When you visit 'Shin Jidai,' you will almost certainly order 'Denshoku.' Denshoku is a fried chicken skin skewer for 50 yen per stick (tax included 55 yen). Once you try it, you can't stop. You will want to order more than 5 sticks on average per person, making it a truly popular item.

The secret to the deliciousness of Denshoku is the following three points. ① [Chicken Skin] Remove excess fat and leave only collagen to create a delicious, crispy texture. ② [Sauce] Luxuriously use Korean ginseng, which is said to be effective for all diseases, and eliminate the unique odor of Korean ginseng to create a delicious sweet and spicy sauce. ③ [Spice] A spice with the main ingredient of soybeans achieves zero salt and enhances the addictive feeling.

◼️ Fun to look at, delicious to eat! The smile chain created by the 'Denshoku Pyramid'

When you order Denshoku, it is served in a beautiful pyramid shape with 10 sticks (4 tiers), 21 sticks (6 tiers), and 36 sticks (8 tiers). The 'Denshoku Pyramid' has become a local attraction of Shin Jidai. It is so popular that it is posted on SNS every day.

'Denshoku' is a registered trademark of the Japan Patent Office held by Phads Co., Ltd.

Denshoku not only tastes delicious but also has the power to 'make customers the happiest.'

Just providing Denshoku makes customers smile, and eating it makes them smile even more. It is truly an izakaya that 'energizes 1000 streets.'

Unlike the existing yakitori genre, we have established a unique position of 'Denshoku' nationwide!

2) A popular izakaya loved by all ages, with lines forming

Shin Jidai aims to 'energize 1000 streets,' currently operating approximately 200 stores nationwide from Hokkaido to Okinawa. By opening stores, we contribute to society in specific ways such as ① customers' energy for tomorrow, ② employment, ③ consumption, ④ crime prevention, and ⑤ taxation. This time, we will make the city of Kariya even brighter and more lively!

Such Shin Jidai is different from ordinary izakayas and always has long lines in every city.

Why do lines form?

Shin Jidai is the birthplace of fried skin skewers, and the famous 'Denshoku' is a unique hit product recognized by the Patent Office. Many customers want to experience 'Denshoku' even if they have to wait in line, making it a popular izakaya with lines every day. To energize 1000 streets, we are energizing one street at a time nationwide, and this time we are renovating in Kariya. We will energize not only Aichi but the entire Tokai region. There is no doubt that there will be long lines even before opening.

3) Former professional soccer player! Founder with an unusual background

Sanonaoshi was born on September 4, 1975 (Kushikatsu Day), started playing soccer at the age of 8, and participated in the Inter-High and National High School Soccer Championship while attending Gifu Industrial High School. After graduation, he went to Brazil, the kingdom of soccer. He played as a professional soccer player in Sao Paulo state for 5 years. At the age of 25, he retired due to an injury and joined his father's construction company. However, out of gratitude to a family he was taken care of in the slums of Brazil, he switched to the food industry. In 2006, he founded Phads Co., Ltd. In 2010, he opened the first Shin Jidai store. In 2023, he won the Dining Award. Currently, the group's annual sales are 300 billion yen, with 9,000 employees and 200 stores.

Shin Jidai Group founder Sanonaoshi has an unusual background.

◾️ Former professional soccer player in Brazil

After graduating from high school, he joined America FC (Sao Paulo state) as a trainee and signed a professional contract in 1995 (Heisei 6). In the same year, he transferred to CA Votuporanguense as a professional.

In 1996 (Heisei 7), he transferred to Joinville EC in Santa Catarina state as a professional.

In 1997 (Heisei 9), he transferred to a professional club in Sao Paulo state.

In 1998 (Heisei 10), he suffered a major injury and decided to retire the following season without recovering.

In 1999 (Heisei 11), he returned to Japan. He belonged to 4 teams in 5 years and became a pioneer of Japanese soccer players active overseas.

◾️ Has a history of winning the Dining Award

We received the 'Dining Award 2023' announced on December 5, 2023 (Tue).

Leveraging overwhelming decision-making speed and execution power through team building by applying soccer tactics, he has built a large organization. Additionally, he has put six business formats on a growth track and is referred to as the 'God of Business Format Creation,' among other things, with outstanding marketing capabilities. These two points were evaluated and led to the award.

Phads Representative Introduction https://www.phads.jp/message.html

Sanonaoshi Official Instagram https://www.instagram.com/sanonaoshi/reels/?locale=de

About Phads Co., Ltd.

Founded in 2006, the corporate culture is 'People gather where it is fun.' We operate a total of 5 brands of restaurants, including 'Shin Jidai,' 'Shin Jidai 44,' 'Tonpera House specializing in duck and pork,' 'Tori-bura, a salt-grilled skewer,' and 'Sukon Thar, a restaurant certified by the Thai government,' with over 200 stores nationwide, centered in the metropolitan area.

The company name PHAD'S is named after the first letters of Partner (companion), Heart (heart), Agora (now [Portuguese]), Dream (dream), and Sanism (professional consciousness).

Company Profile Company Name: Phads Co., Ltd. Year of Establishment Keyword: