What is the first food and beverage product to be released from 'Gorilax'?

It is the 'Mamoru-san's Totonoi' series, consisting of six types of products aimed at nutritional replenishment and heatstroke prevention after sauna use.

What is the lineup of the 'Mamoru-san's Totonoi' series?

The lineup includes six types: black sugar tablets, salt lemon tablets, umeboshi salt candy, energy salt candy, jelly drinks, and ramune drinks.

When and where can I purchase them?

They will be sequentially released from May 25, 2026, at Don Quijote stores nationwide (excluding some stores).

What kind of expansion is the 'Gorilax' brand pursuing?

The brand is focusing on licensing its own IP and joint product development (OEM/ODM) to strengthen its approach to the sauna market.

What are the business activities of Pine Create Co., Ltd.?

Pine Create Co., Ltd. engages in the planning, design, manufacturing, import and export, and sales of lifestyle and interior goods, as well as the planning and design of ODM/OEM products.

First Food & Beverage Products from Sauna Brand 'Gorilax' Launch! 'Mamoru-san no Totonoi' Series Available at Don Quijote on May 25

Published May 25, 2026 9:00 PM ・ Updated Jun 14, 2026 4:58 AM ・ 3 min read ・ Source: PR TIMES

Pine Create Co., Ltd. announced that its sauna brand 'Gorilax' is launching its first food and beverage series, 'Mamoru-san no Totonoi' (6 types), at Don Quijote stores nationwide in Japan starting May 25, 2026.

Overview Pine Create Co., Ltd. (HQ: Chuo-ku, Osaka), the company behind the sauna brand 'Gorilax,' is officially launching its first licensed food and beverage products.

As the first step, the company is introducing the 'Mamoru-san no Totonoi' series, consisting of six items designed to meet sauna enthusiasts' needs for summer heatstroke prevention and post-sauna nutritional replenishment. These products will be available at Don Quijote stores nationwide (excluding some locations) starting May 25, 2026.

Product Lineup The packaging for each product features exclusive illustrations of 'Mamoru-san,' evoking imagery of saunas and post-sauna care to ensure high visibility in stores. The six products released are:

- Mamoru-san's Refreshing Lemon Sauna Salt Lemon Tablets: 239 JPY (263 JPY including tax) - Mamoru-san's Totonoi Sauna Okinawa Brown Sugar Tablets: 239 JPY (263 JPY including tax) - Mamoru-san's Totonoi Sauna Plum Salt Candy: 159 JPY (172 JPY including tax) - Mamoru-san's Totonoi Sauna Energy Salt Candy: 159 JPY (172 JPY including tax) - Mamoru-san's Totonoi Charge Jelly: 99 JPY (107 JPY including tax) - Mamoru-san's Totonoi Salt Ramune (200ml): 159 JPY (172 JPY including tax)

*Prices and availability may vary by store.

Future Strategy Pine Create, operating under the concept of 'a company that creates smiles,' focuses on licensing its own IP and joint product development to spread the benefits of saunas. The company is actively inviting inquiries from manufacturers and enterprises interested in promotions using 'Mamoru-san' or OEM/ODM collaborations.

FACT BOX

Source: PR TIMES
Category: New Product

First Food & Beverage Products from Sauna Brand 'Gorilax' Launch! 'Mamoru-san no Totonoi' Series Available at Don Quijote on May 25

⚡ Key Points

Overview Pine Create Co., Ltd. (HQ: Chuo-ku, Osaka), the company behind the sauna brand 'Gorilax,' is officially launching its first licensed food and beverage products.

Product Lineup The packaging for each product features exclusive illustrations of 'Mamoru-san,' evoking imagery of saunas and post-sauna care to ensure high visibility in stores. The six products released are:

FACT BOX

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