Sauna Brand "GORELUX" x "ORION BEER" First Collaboration Realized! 8 Types of Sauna Goods Including Sauna Hats to Be Released Sequentially from Early August!

Pine Create Co., Ltd. (Headquarters: Chuo-ku, Osaka) will sequentially release collaboration items from its sauna brand "GORELUX" and Okinawa's representative beer brand "ORION BEER" from early August 2026, through its official online shop and authorized retailers nationwide.

This collaboration features a total of 8 types of items, including the popular "Totono-i Sauna Hat" and sauna activity bag from the GORELUX series. These limited edition items are designed with a refreshing color scheme based on navy, red, and ivory, with a vibrant "yellow" accent color reminiscent of ice-cold beer.

Background of the Collaboration

Pine Create, which will celebrate its 20th anniversary in 2027, has a long-standing and deep connection with "Okinawa." Since 2021, the company has been developing "Churasa-npo," a souvenir雑貨 brand inspired by Okinawa's everyday scenes and soul food, which has been popular in tourist spots and airports in Okinawa Prefecture. The company has also been involved in OEM product development with local Okinawan companies for many years.

This long-cultivated respect for Okinawa led to an approach to "ORION BEER," a symbol of Okinawa. The brand slogan of Orion Beer Co., Ltd., "Naturally, Naturally," which aligns with the climate and people of Okinawa, resonated with our desire to "regulate the mind and body of you who are always working hard" through "GORELUX," leading to this collaboration.

GORELUX x ORION BEER Collaboration Series Lineup

Scheduled to be released at general stores and variety shops nationwide, as well as the GORELUX official online shop.

Totono-i Sauna Hat: 4,400 yen (tax included)

Air Sandals (Navy): 3,630 yen (tax included) Air Sandals (Ivory): 3,630 yen (tax included) each

Totono-i Sauna Activity Bag: 2,750 yen (tax included) Mascot Bag: 3,630 yen (tax included)

Totono-i Refresh Towel (All-over pattern): 1,100 yen (tax included) Totono-i Refresh Towel (Beer): 1,100 yen (tax included)

Onsen Towel (Navy): 1,760 yen (tax included) Onsen Towel (Ivory): 1,760 yen (tax included)

Mesh Drawstring Bag (Mug): 2,420 yen (tax included) Mesh Drawstring Bag (Can): 2,420 yen (tax included)

Acrylic Keyholder (Logo): 990 yen (tax included) Acrylic Keyholder (Mug): 990 yen (tax included) Acrylic Keyholder (Can): 990 yen (tax included)

*Sales and in-store availability periods may vary depending on the item, region, and store. Please understand this in advance.

[GORELUX®︎]

This is a "totono-i brand" themed around saunas, where the taciturn and shy gorilla "Mamoru-san" helps to regulate the mind and body of you who are always working hard.

Original sauna goods, online shop exclusive items, and event information are being shared on social media.

GORELUX®︎ Mamoru-san

GORELUX Official Instagram

[ORION BEER]

ORION BEER is a comprehensive alcoholic beverage manufacturer that offers products filled with the unique charm of Okinawa.

With the brand slogan "Naturally, Naturally," we aim to help our customers live days filled with their own smiles through products and services that only we can offer, having long observed the people, nature, and climate of Okinawa.

This product was planned and released by Lotus Wing Co., Ltd. and manufactured by Pine Create Co., Ltd. under contract with Orion Beer Co., Ltd. and Lotus Wing Co., Ltd.

This product does not recommend drinking alcohol during sauna use. Please refrain from drinking alcohol before using the sauna, and be sure to manage your physical condition even after the sauna.

[Company Profile]

Company Name: Pine Create Co., Ltd.

Head Office Location: 542-0081

4-11-20 Minamisenba, Chuo-ku, Osaka G-TERRACE Shinsaibashi 6F

Tokyo Office: 104-0032

3-11-11 Hatchobori, Chuo-ku, Tokyo NOVEL WORK Hatchobori 5F

Representative: Yoshiyuki Matsui

Established: December 2007

URL: https://www.pine-create.jp

Business Activities: Planning, design, manufacturing, import/export, and sales of original lifestyle and interior goods; planning, design, manufacturing, import/export, and sales of ODM/OEM products.

[Contact Information]

Pine Create Co., Ltd.

TEL: 06-6224-0686 FAX: 06-6224-0687

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