PIXTA Launches Special Site Analyzing 100 Million Sales and Search Data to Celebrate 20th Anniversary

PIXTA, a marketplace for photo, illustration, video, and music materials operated by PIXTA Inc. (Shibuya-ku, Tokyo; Representative Director and President: Daisuke Komata; TSE Standard: 3416), celebrated its 20th anniversary on May 31, 2026. To mark this occasion, the company has launched a special site, '20 Years of Japanese Society as Seen by PIXTA,' which analyzes 20 years of sales and search data. By examining the visual transitions across five categories—Family, Business, Beauty, Illustration, and Video—the analysis reveals a shift in demand from idealized, constructed images to authentic, real-life expressions.

◆ 20 Years of Japanese Society as Seen by PIXTA: https://pixta.jp/20th

About the 20th Anniversary Special Site '20 Years of Japanese Society as Seen by PIXTA'

Site Name: 20 Years of Japanese Society as Seen by PIXTA

URL: https://pixta.jp/20th

Launch Date: June 2, 2026

Analysis Period: 2006 to 2026 (20 years)

Analysis Content: Analysis based on PIXTA's sales data and search keywords for five categories: Family, Business, Beauty, Illustration, and Video.

Background of the Project

PIXTA started in 2006 as a photo marketplace. Celebrating its 20th anniversary, supported by approximately 440,000 creator members and approximately 680,000 buyer members, the service now offers over 100 million materials, including illustrations, videos, and music. The sales and search data capture, in real-time, the changes in Japanese advertising needs and the underlying shifts in people's values.

What materials sell and what is searched for—the data from stock photos serves as a mirror reflecting the values of the era. This site was established to widely share this record, accumulated together with creators.

Five Analyses on the Special Site

<20 Years of Japanese Society as Seen by PIXTA>

Analysis Theme

Title

Overview

Family

Behind the lens, the family has continued to change.

From the stereotypical ideal family to a diverse and realistic collection of individuals. The analysis explores what Japanese families have come to value and how happiness is depicted.

Details: https://pixta.jp/20th/family-article

Business

As AI becomes commonplace, humanity becomes a competitive advantage.

From grit and sweat to intellect and ethics. The analysis traces how Japanese corporate culture and work values have been updated through the trends in business materials.

Details: https://pixta.jp/20th/business-article

Beauty

In an era where there is no single standard of beauty, where is the next beauty headed?

From escapist healing to authentic wellness. The analysis examines how Japanese society has defined and diversified 'beauty' through the transition of beauty materials.

Details: https://pixta.jp/20th/beauty-article

Illustration

20 years of illustrations as demanded by the era, and the next texture.

From realistic depictions to the visualization of invisible concepts. The analysis deciphers the social atmosphere and people's values through the evolution of stock illustrations.

Details: https://pixta.jp/20th/illust-article

Video

In a high-definition world, we seek 'body heat'.

From grand aerial views of the earth to the real body heat of a handheld camera. The analysis explores what messages companies have sent and what movements and time flows have moved people, from the start of video material sales in 2010 to today.

Details: https://pixta.jp/20th/video-article

<Visual Transitions>

[Family]

[Business]

[Beauty]

[Illustration]

[Video]

Future Outlook

PIXTA's 20 years of data have accumulated changes in Japanese societal values, forming a cultural archive. This record, built by creators, will continue to hold tangible value even in an era of increasing homogenization.

Going forward, PIXTA plans to continue publishing projects that analyze changes in Japanese society from various perspectives, based on 20 years of visual data.

PIXTA will continue to evolve with the times as a platform connecting creators and society.

About PIXTA

'PIXTA' started in May 2006 as a digital material marketplace where anyone, professional or amateur, can buy and sell self-created photos, illustrations, videos, and music online. It is recognized as Japan's largest digital material site, often described as 'PIXTA for images and videos related to Japanese people and culture.'

In recent years, in addition to providing materials for creative production fields like advertising, PIXTA also offers image and video materials as training data for AI development to companies and academic institutions engaged in machine learning. It also supports AI development through annotation services.

Furthermore, as a photography service, PIXTA offers 'PIXTA On Demand,' a corporate on-location photography service that matches clients with photographers nationwide, and 'PIXTA Custom,' which handles all aspects of photography, including model and location arrangements and shooting direction, meeting various visual needs of companies as a visual platform.

◆ PIXTA

https://pixta.jp

◆ PIXTA Machine Learning Dataset

https://pixta.jp/machinelearning-dataset

◆ PIXTA On Demand

https://od.pixta.jp/

◆ PIXTA Custom

https://pixta.jp/custom/

[Company Overview]

Company Name: PIXTA Inc. (TSE Standard: 3416)

Established: August 25, 2005

Location: JustCo Shibuya Hikarie, 33F, Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo

TEL: 03-5774-2692

Capital: 332,437,000 yen (as of end of March 2026)

Representative Director and President: Daisuke Komata

URL: https://pixta.co.jp/

Business: Content sales business

Photography business

Manufacturing experience business

Subsidiaries: PIXTA ASIA PTE. LTD.

PIXTA VIETNAM CO., LTD.

POTONOW CO., LTD.

YASUMI WORKS CO., LTD.