PLACOLE & DRESSY, a brand developed by Boken-sha Placotta (Headquarters: Kamakura City, Kanagawa Prefecture, CEO: Koki Muto), has launched a special content series, "To everyone who dreams of wedding dresses," with the aim of making wedding dresses more accessible. For April 2026, we welcomed actress Miu Watanabe and received a message from her.
**To everyone who dreams of wedding dresses. Special content brought to you by DRESSY.**
The April issue features Miu Watanabe, an actress, in exquisite wedding dresses and colored dresses. DRESSY Editor-in-Chief Minami Muto conducted an interview about the styling points of the outfits, the charm of wedding dresses, and Miu Watanabe herself.
**──PLACOLE&DRESSY aims to make wedding dresses more accessible. Please give us a message to everyone who dreams of wedding dresses.**
"Wearing them made me feel truly happy. While wedding dresses are often strongly associated with weddings, they are not necessarily limited to that; they can accompany you on special days or moments when you want to capture your present self. Even just by taking photos, the feelings and time from that moment can remain in a tangible form, creating wonderful memories. I hope everyone can find the perfect dress that suits them and create lifelong memories. I myself felt like I wanted to wear a wedding dress again." (Excerpt from interview)
**Performer Information**
**--Actress Miu Watanabe** Born February 24, 2000. From Saitama Prefecture. Blood type A. Major works include the dramas "Are You Women Who Won't Give Birth? The Nine Months of DINKs" (TV Tokyo), "Yukari-kun is Deceptively Gap-filled" (TOKYO MX), NHK Asadora "Tora ni Tsubasa," and the films "Atashi!" and "Seishun Gestalt Houkai." She is currently a regular as a cinema navigator on "Cinema Addict" and "Cinema Crush" (BS TV Tokyo). Her film "Osomatsu-san: The Human Trash Plan!!!!!?" is scheduled for release on June 12 (Friday).
**--Interviewer Minami Muto** Editor-in-Chief of PLACOLE & DRESSY. Joined in 2016. She immediately launched and managed the Instagram account upon joining, which now has a total of 2.55 million followers across social media. Around the same time, she launched DRESSY's owned media, which has since grown to over 36 million PV annually. In April 2026, she became the official media partner for Barcelona Bridal Fashion Week for the third consecutive year.
**PLACOLE&DRESSY Brand Story**
Magical in life -Magic for life-
PLACOLE (planning collection) -For diverse individuality-
DRESSY -To give sparkle-
PLACOLE & DRESSY -A magical phrase where individuality sparkles-
PLACOLE&DRESSY is a luxury brand from the ancient capital of Kamakura, founded with the theme "casting 100 magical sparkles for 100 lives." It operates a fashion media that disseminates cutting-edge and valuable information, primarily focusing on wedding dresses. Original items with wedding dresses and flowers as motifs include jewelry, accessories, tableware, tea, etc., and are produced with heartfelt dedication, respecting the traditions of wedding dresses while incorporating creative ideas that break through common sense and the highest quality, with the wish to add a little sparkle to everyday life.
**Boken-sha Placotta's Adventure Log**
Boken-sha Placotta was established on November 2, 2015. The total number of followers on its officially operated Facebook, Twitter, Instagram, and TikTok exceeds 2.5 million. It also operates its own media such as "DRESSY" and "Mihana Tsubasa Zukan farny," with a total monthly PV exceeding 2.6 million! It also offers "DRESSY ONLINE," an e-commerce site where luxury wedding dresses can be purchased at up to 90% off. The wedding app "PLACOLE & DRESSY" which consolidates the above services and other wedding-related information and services, surpassed 210,000 cumulative downloads as of June 2025.
**【Company Profile】** Company Name: Boken-sha Placotta URL: https://pla-cole.co/ Location: JR Yokohama Tower 21F, 1-1-1 Minamimachi, Nishi-ku, Yokohama City, Kanagawa Prefecture Established: November 2, 2015 CEO: Koki Muto Business Activities 'PLACOLE&DRESSY' Brand/Marketing Business 'DRESSY' Fashion Media Business 'DRESSYCAFE' Cafe/Shop Business 'ViKet Town' Metaverse Office Business
**Boken-sha Placotta's Branches**
The metaverse space "ViKet Town (Biketto Town)," where colleagues can work together in the same space and time, regardless of location worldwide, serves as its headquarters. In addition, "DRESSY ROOM" was opened in Yokohama on the 21st floor of JR Yokohama Tower in January 2022. Following that, "DRESSYCAFE KAMAKURA" opened in Kamakura in June 2022, and in June 2023, two stores, "DRESSYCAFE NAGOYA" and "DRESSY ROOM," were opened in Nagoya. Furthermore, "DRESSYCAFE OSAKA" and "DRESSY ROOM" are scheduled to open in Osaka in the fall of 2025.
**【List of Operated In-house Services】** ▪PLACOLE&DRESSY (Purakore & Doreshi) IOS: https://apple.co/3JraLIz / Android: https://bit.ly/3FaQTH5 ▪PLACOLE WEDDING (Purakore Wedding) https://pla-cole.wedding/ ▪DRESSY (Doreshi) https://dressy.pla-cole.wedding/ ▪Mihana Tsubasa Zukan farny https://www.farny.jp/ ▪DRESSY ONLINE (Doreshi Online) https://weddingdress.pla-cole.wedding/ ▪DRESSY ROOM YOKOHAMA https://pla-cole.wedding/advisers ▪DRESSYCAFE KAMAKURA https://dressyroom-tea.pla-cole.wedding/ ▪DRESSYCAFE NAGOYA https://dressycafe-nagoya.pla-cole.wedding/ ▪ViKet Town (Biketto Town) https://viket-town.com/ ▪IG analytics https://ig-analytics.placole.wedding/ ▪MA (SNS+LP) PLAN https://pla-cole.co/works_lp/
**▼PLACOLE & DRESSY Accounts** **Instagram** Dresses: https://www.instagram.com/placole_dressy Beautiful Bride Encyclopedia: https://www.instagram.com/farny_wedding Venue Introduction: https://www.instagram.com/wedding_adviser Original Brand: https://www.instagram.com/wands_dress EC/Mail Order: https://www.instagram.com/dressyonline_ Baby: https://www.instagram.com/dressy.baby Kamakura Cafe: https://www.instagram.com/dressycafe_kamakura/ Nagoya Cafe: https://www.instagram.com/dressycafe_nagoya Company PR: https://www.instagram.com/placole_inc **TikTok** Dresses/Magazine: https://www.tiktok.com/@placole_dressy Bride Report: https://www.tiktok.com/@placole.hanayomereport Venue Introduction: https://www.tiktok.com/@placolewedding Wedding Songs: https://www.tiktok.com/@placole_music_ EC/Mail Order: https://www.tiktok.com/@dressy_online Kamakura Cafe: https://www.tiktok.com/@dressycafe_kamakura Nagoya Cafe: https://www.tiktok.com/@dressycafe_nagoya Company PR: https://www.tiktok.com/@placole_inc **X (Old Twitter)** @placole_dressy: https://twitter.com/placole_dressy **YouTube** ▪PLACOLE&DRESSY CHANNEL https://www.youtube.com/@placoledressychannel7590 ▪DRESSY CAFE https://www.youtube.com/@dressyroomtea6236 ▪Mihana Tsubasa Zukan https://www.youtube.com/@placoleweddingadviser1896
FACT BOX
- Source: PR TIMES
- Category: campaign