Bokensha Placole (HQ: Kamakura, Kanagawa; CEO: Goki Muto), the company behind 'PLACOLE & DRESSY,' is launching a one-on-one consultation service on 'Social Media Ads × LP Funnel Design,' limited to 5 companies for the month of May.
In recent years, as more companies utilize social media advertising on platforms like Instagram and TikTok, we have received an increasing number of inquiries from businesses stating, 'We're running ads, but they don't lead to inquiries,' 'We get clicks, but no conversions,' and 'Our landing page isn't delivering results.' To date, we have supported over 300 companies with their social media ad operations and have even seen a 15-fold improvement in our own ad efficiency. Analysis of ad data frequently reveals that conversions drop because users leave within 3 seconds of landing on the LP, the service content is poorly organized and fails to convey its appeal, or the path to inquiry is too long.
As a method to improve results, designing a funnel from social media ads to a dedicated LP and then to an inquiry has increasingly led to success. For example, simply clarifying the target audience in the first view, conveying three key benefits before the user scrolls, and placing at least one CTA per screen can lead to an improved CV rate.
We are currently offering one-on-one consultations on 'Social Media Ads × LP Funnel Design' for a limited time until the end of May, for 5 companies only. For interested companies, we will provide a 30-minute online session including actual case studies and improvement points.
FACT BOX
- Source: PR TIMES
- Category: キャンペーン