PLAN-B Launches "MISÉ," a Producer Collective for Creators

株式会社PLAN-B has announced the launch of "MISÉ," a producer collective for creators that handles the cultivation, management, and activity support of creators who deliver the appeal of products and services to consumers.

In an era where SNS is infrastructure for daily life and information gathering, people now choose products and services not just based on "what to buy," but also "who recommends it."

MISÉ proposes a new model where creators can build trust and achieve sustained success by recommending what they genuinely believe in using their own words.

Background of Establishment With the spread of SNS and short videos, the influence of creators has grown significantly. However, a structure has emerged where individual values and trust relationships are easily consumed due to excessive focus on efficiency and results. There are also rising concerns from consumers about distinguishing between advertising and authentic opinions, making the cultivation of trust more critical than ever.

About MISÉ Features: Producer-style Support Unlike traditional agency models that focus on management and administration, MISÉ provides producer-style support that works closely with each creator to expand their possibilities from multiple angles. It evaluates real value, including sales performance and impact, beyond just follower count.

Support Content 1. Creator cultivation and management. 2. Marketing support regarding content planning and distribution. 3. Support for creating tie-ups and collaboration projects with companies. 4. Support for expanding activity domains (e.g., brand launches, product planning).

Statement MISÉ aims for a world where the genuine opinions of creators become values. The "M" represents a handshake between the creator and the follower, embodying the intent to cherish trust relationships above all else. Takuya Makino serves as the Project Manager.