[Conveying the 'Iki' of Sake Culture] Independent Magazine 'terra vol.07' Production Crowdfunding Starts May 29. A New Challenge for Reader-Supported Media.

plana Inc. will launch a crowdfunding campaign on May 29 for the production of 'terra' vol.07, themed 'Iki' (chic/style), an independent magazine documenting Japanese sake culture. Launched in 2021, 'terra' is a media outlet that carefully records the thoughts of brewers and restaurant owners across Japan. Aiming to cultivate culture together with readers rather than relying on sponsors, this marks the fourth crowdfunding campaign for the magazine. The latest issue focuses on the aesthetic sense of 'Iki' that quietly resides within Japanese sake culture, conveying its value through photography and prose.