Hotto Motto: Store Managers Nationwide Select Top Reasons to Try 'Imabari Yakibuta Tamago Meshi'! #1: 'Flavor That Makes You Want More Rice'

Plenus Co., Ltd. operates 2,423 'Hotto Motto' takeout bento stores as of the end of April 2026. Hotto Motto recently surveyed store managers nationwide about the 'Imabari Yakibuta Tamago Meshi,' which has been on sale since May 20 (Wed). This popular revival menu, which was a hit last May, is back for a limited time. It features an authentic taste supervised by the 'Imabari Yakibuta Tamago Meshi World Promotion Committee.' The dish features pork belly grilled with a concentrated sweet and savory soy-based sauce, topped with two fried eggs accented with pepper. The punchy flavor of the pork and the mellow taste of the eggs create an addictive, hearty meal. In response to customer requests, a 'W Imabari Yakibuta Tamago Meshi (Double Meat)' version has been added to the lineup. Survey results showed the top reason was 'flavor that makes you want more rice,' followed by the harmony of pork and eggs, and the authentic taste.