New TV Commercial for 'Hotto Motto' Released! Featuring 'Deep-Fried Horse Mackerel Nori Tartar Bento & Mini Chilled Wakame Udon'

Plenus Co., Ltd. operates 2,421 'Hotto Motto' take-out bento stores as of the end of May 2026. 'Hotto Motto' also distributes new product information on its official social media channels 'X (formerly Twitter) and Instagram' (#HottoMotto).

This time, 'Hotto Motto' will sequentially begin airing a TV commercial for its June new products, the 'Deep-Fried Horse Mackerel Nori Tartar Bento & Mini Chilled Wakame Udon' segment, from Wednesday, June 3, 2026.

The commercial vividly and cheerfully depicts the deliciousness of the 'Deep-Fried Horse Mackerel Nori Tartar Bento', a 'new nori bento' topped with fluffy, voluminous deep-fried horse mackerel and a large fish cake (chikuwa), using dynamic sizzle shots.

('Hotto Motto' official YouTube: https://www.youtube.com/@hottomottochannel)

TV Commercial Overview

・Title: Hotto Motto 'Deep-Fried Horse Mackerel Nori Tartar Bento & Mini Chilled Wakame Udon' segment

・Airing Start Date: Wednesday, June 3, 2026

・TV Commercial: https://youtu.be/AbA2hIC1Mu0 ('Hotto Motto' official YouTube)

The commercial highlights the deep-fried horse mackerel, known for its volume and fluffy texture, expressing its deliciousness in a bright and energetic manner. A key visual point is the powerful scene of plating the deep-fried horse mackerel and chikuwa. Additionally, the 'Mini Chilled Wakame Udon', perfect for the upcoming early summer season, also makes an appearance.

Product Overview

Deep-Fried Horse Mackerel x Nori Bento: Deep-Fried Horse Mackerel Nori Tartar Bento - From 550 yen

Hearty Sides: Deep-Fried Horse Mackerel & Ginger Pork Bento - From 670 yen

Single Side Dish: Deep-Fried Horse Mackerel - 180 yen

Mini Chilled Wakame Udon (using Sanuki udon noodles) - 160 yen

*All prices include tax *Prices may vary by region and store *Product contents may differ at some stores

・Release Date: Wednesday, June 3, 2026 *Mini Chilled Wakame Udon released on Friday, May 8, 2026

・Available at: 2,421 'Hotto Motto' stores nationwide (as of end of May)

Convenient and Economical Online Ordering at 'Hotto Motto'!

With 'Hotto Motto's online ordering, you can place orders up to 6 days in advance and reserve platters and party menus. Furthermore, app coupons exclusively for online orders are currently being distributed.

・Online Order Site

URL: https://www.hottomotto.com/netorder/