Yayoi-ken Launches "Natsukoshi Gohan and Pork Shabu-Shabu Set Meal" as a Summer Traditional Event Dish to Wish for Good Health in the Latter Half of the Year

Plenus Co., Ltd. operates 376 "Yayoi-ken" restaurants nationwide as of the end of May. "Yayoi-ken" also disseminates new product information on its official social media accounts (X, Instagram, LINE).

"Yayoi-ken" will launch the "Natsukoshi Gohan and Pork Shabu-Shabu Set Meal" for 1,090 yen, available for a limited time starting Tuesday, June 16th. This meal is inspired by the "Natsukoshi no Harae" ritual, a Shinto purification ceremony held around June 30th nationwide, which is known as a traditional Japanese event to pray for good health in the latter half of the year. In line with this custom, "Natsukoshi Gohan" was created. "Yayoi-ken" offers a limited-edition set meal that combines "Natsukoshi Gohan," topped with a vegetable kaki-age (deep-fried fritter) containing bitter melon to resemble a "chinowa" (a large ring of reeds used in the ritual), with tender pork shabu-shabu. This dish is crafted with the wish that customers can enjoy Japan's traditional culture while staying energetic through the upcoming hot season.

Enjoying a Summer Event Dish with Natsukoshi Gohan and Pork Shabu-Shabu

The "Natsukoshi Gohan and Pork Shabu-Shabu Set Meal" is a limited-time seasonal offering that combines "Natsukoshi Gohan" with tender pork shabu-shabu. "Natsukoshi Gohan" consists of multigrain rice topped with a kaki-age containing bitter melon, inspired by the "chinowa" ring, served with tentsuyu (tempura dipping sauce). The kaki-age is richly colored with ingredients such as bitter melon, carrots, onions, and corn. The bitter melon represents the "chinowa" and offers a refreshing summer flavor. The main dish, pork shabu-shabu, is a satisfying portion that allows you to fully enjoy the umami of the pork and vegetables. It is served with a colorful array of vegetables like okra and bell peppers, creating a visually cool and summery plate. The grated vegetable dressing provides a refreshing yet rich and savory taste.

Furthermore, this menu item is eligible for "Yayoi-ken's" renowned all-you-can-eat rice service. We invite you to savor the "Natsukoshi Gohan and Pork Shabu-Shabu Set Meal," a dish imbued with the desire for our customers to enjoy Japan's traditional culture and stay healthy through the hot season.

Product Overview

Natsukoshi Gohan and Pork Shabu-Shabu Set Meal: 1,090 yen

・Release Date

June 16, 2026 (Tuesday)

・Participating Stores

376 "Yayoi-ken" stores nationwide (as of the end of May 2026)

Get More Value and Convenience! The Official "Yayoi-ken" App!

The app allows you to check new product and campaign information, browse menus, and search for stores. It also features functions for direct ordering through the app from delivery services like Demae-can and Uber Eats. Additionally, you can enjoy various services, including coupons obtained by collecting stamps earned through mini-games, allowing you to enjoy our products at a great value.

See details here:

https://www.yayoiken.com/mobile_apps/

Download the app here:

*Rice refills are for white rice only.

*All prices include tax.

*Product contents may vary in some stores.