Pop-up Shop 'Nezumikun and Shopping' to Open at Tokyo Solamachi from July 1 (Tue)!

Poplar Publishing Co., Ltd. is opening a pop-up shop for the long-running 'Nezumikun Picture Book' series, which has been cherished for over 50 years.

The shop will be located on the 2nd floor, space #9, at Tokyo Skytree Town Solamachi. Named 'Nezumikun and Shopping,' it will offer a wide range of merchandise.

Original goods from the anime 'Nezumikun's Vest,' which began airing in April 2026, will make their debut here. Exclusive items available only at this shop will also be offered.

Enjoy shopping in a charming space filled with popular items from the original series.

Overview of the 'Nezumikun and Shopping' Pop-up Shop

Dates: July 1 (Wed) – July 7 (Tue), 10:00–21:00

Venue: Special Event Space, 2nd Floor, #9, Tokyo Skytree Town Solamachi

1-1-2, Oshiage, Sumida-ku, Tokyo 131-0045

▼ Official Website of Tokyo Solamachi Skytree Town

https://www.tokyo-solamachi.jp/

New Goods Lineup

The 'Nezumikun and Shopping' pop-up shop will feature items available for pre-release.

Cute T-shirts and tote bags featuring Nezumikun and Nemichan.

Travel tags for bags and single-frame stickers—adorable items perfect for fans.

Don’t miss Nezumikun’s unique anime-style illustrations, available only here.

About the 'Nezumikun Picture Book' Series

The protagonist is Nezumikun, recognizable by his red vest.

This heartwarming and humorous series follows the little mouse and his animal friends. Since the first book, 'Nezumikun's Vest,' was published in 1974, it has captivated three generations of families.

By its 52nd year, a total of 44 titles have been published, with cumulative sales exceeding 5 million copies. The series is beloved worldwide as a long-running classic.

https://www.poplar.co.jp/pr/nezumikun50th/

Starting in April 2026, an anime adaptation will premiere. The animation, which fully captures the charm of the original work, is already generating buzz.

▼ Official Anime Website

https://www.poplar.co.jp/pr/anime-nezumikun/

▼ Official Anime X (formerly Twitter)

https://x.com/nezumikun_anime

▼ Official Instagram

https://www.instagram.com/nezumikun_news/?hl=ja

Author Profiles

(Left) Yoshio Naka / (Right) Noriko Ueno

Yoshio Naka / Author

Born in Kobe.

Graduated from the Department of Fine Arts, Nihon University College of Art. After working as a designer at an advertising agency, he became a picture book author.

Notable works include 'Rascal Rara-chan' (winner of the Nippon Picture Book Award, Poplar Publishing), 'Chico of the Door Kingdom,' 'Nezumikun's Feelings' (Poplar Publishing), and many others.

In 2005, he received the 28th Iwaya Kobo Bungaku Prize for his collaborative achievements with Noriko Ueno.

In 2020, he was awarded the Children's Cultural Merit Award by the Japan Children's Literature Association.

Noriko Ueno / Illustrator

Born in Saitama Prefecture.

Graduated from the Department of Fine Arts, Nihon University College of Art. After working as an illustrator, she became a picture book artist.

Her works include the 'Nezumikun Picture Book' series, including 'Nezumikun's Vest' (winner of the Kodansha Publishing Culture Award, Poplar Publishing), 'Chico of the Door Kingdom' (Poplar Publishing), and many others.

Passed away in February 2019.

★ Even after the passing of Ms. Ueno in 2019, Mr. Naka continues to create new works by digitizing, combining, and compositing past illustrations from the Nezumikun series, ensuring the legacy lives on.