On the 30th Anniversary of Positive Dream Persons: PDP Invites 30 Couples to Experience 'Emotional Moments' at Its Nationwide Facilities

Positive Dream Persons Co., Ltd. (hereinafter 'PDP') (Headquarters: Shibuya-ku, Tokyo; President & CEO: Teruo Nishimura), a company dedicated to creating emotional experiences through hospitality businesses nationwide, announces it will mark its 30th year of operation in July 2026. Under the VISION of 'Creating a Japan filled with感动,' PDP has consistently focused on 'creating感动.' To deliver 'emotional experiences' to all customers, PDP has defined its unique methodology, 'The Technology of Emotion.' On this 30th anniversary, PDP reaffirms its commitment to感动, symbolically inviting 30 customer pairs to its facilities across Japan. Simultaneously, aiming for brand evolution, PDP has refreshed its corporate color scheme with a vibrant tone-up palette representing energy, youth, potential, and momentum, and relaunched its corporate website to further communicate 'emotional experiences.'

In today's world, where connections among families, communities, and organizations are diversifying, and online communication has rapidly advanced since the pandemic, the essential value expected from real-world experiences has significantly shifted. At this pivotal moment, PDP has redefined the value its 'facilities' and 'emotional experiences' can offer to society through four 'Impacts.' At the same time, PDP has evolved its long-refined, proprietary 'Technology of Emotion' by integrating cutting-edge AI emotion recognition technology. The company has begun operating a unique emotion analysis system that visualizes guests' emotions from facial expressions and gaze, enhancing the reproducibility of感动 creation.

Four Impacts — Value Delivered Through Our Business

Through our business, PDP has focused on revitalizing long-treasured cultural assets and promoting urban development harmonized with local climates and cultures. Beyond creating new value, we advance systems that uncover and inherit the value hidden within history and culture, developing it for the modern era. Based on these initiatives, we have now reorganized the value we provide to society into four 'Impacts.'

Hotel Metropolitan Oi Track (Tokyo), 'The TRAVELERS HOUSE ROOFTOP BAR,' 'Takamiya Garden Charyo' (Fukuoka)

<Four Impacts>

Cultural Asset Revitalization

Rediscovering the value of historical buildings and cultural assets and reinterpreting them with contemporary sensibilities to create new appeal for future generations.

Urban Development

Starting from hotels and restaurants, drawing out regional charm through food and experiences to generate new interactions and value within cities.

Facility Revitalization

Leveraging strengths in concept and product development to reconstruct the latent value of existing facilities and create new vibrancy.

Value Creation

Capturing local culture and evolving needs to brand region-specific charm, nurturing sustainable value and culture.

For details, visit here

"If you understand our feelings this deeply" — Our dedication to creating感动 that resonates with couples' life journeys

Since its founding, PDP has placed 'giving感动 to life' at the core of its business, creating numerous emotional experiences based on its proprietary 'Technology of Emotion' (※1). This methodology was developed to systematize service delivery, eliminating quality inconsistencies caused by staff differences in skill and experience, ensuring high-quality service for all customers. While '感动' is often considered abstract and rarely systematized, PDP conducted internal research, interpreting academic papers in neuroscience to uniquely define 'the moments when people feel感动,' naming these moments 'resonance points.' We systematized a unique design framework to move people's emotions. Originating in the wedding business, this methodology has expanded to restaurants and floral services, becoming a core value driving company growth. While enhancing the value of感动 delivery, evolving lifestyles and values in recent years have significantly changed demands for weddings and receptions. With about 40% of people citing 'no interest' as a reason for not holding a ceremony or reception (from Bridal Soken's 'Marriage Market Survey 2025_Detailed Report (Nationwide)'), the essence of weddings has shifted from 'performing a ritual' to a more internal purpose: 'expressing gratitude to loved ones and reaffirming future bonds.' We believe that the genuine感动 arising from gathering important people together will become a significant source of strength for the couple's future lives. To make this intangible 'meaning and value' more tangible, we have begun verifying our proprietary '感动 level' metric using AI emotion recognition technology. Initially focusing on weddings, we are analyzing and verifying emotional experiences from ceremonies as data, accumulating insights to visualize感动 and further enhance its value.

The Technology of Emotion (※1)

PDP uses an equation based on three elements—'Memory,' 'Curve,' and 'Chain'—to create inevitable感动. 'Memory' draws out customers' past experiences and true intentions; 'Curve' arranges five emotions (Fascination, Acceptance, Joy, Awakening, and Sentimentality) to create emotional peaks and valleys; 'Chain' amplifies感动 through sensory elements like sound, light, and scent. By combining these elements, we maximize the probability of creating感动.

A System to Visualize and Learn from感动

From the initial consultation, PDP extracts customers' 'formative experiences' that shaped their life views and values. Based on this, we design 'to whom,' 'in which moments,' and 'what emotions we want to deliver,' structuring the flow, production, and service. In this latest update, we have introduced a system that analyzes video footage from wedding days using AI emotion recognition technology. By visualizing emotional changes from guests' facial expressions, gaze, and movements, we verify whether the designed感动 actually occurred. This makes attendees 'third-party validators of the wedding's value.' The analysis results are shared across the organization, not limited to individual planners, accumulating success factors and improvement points to apply to future weddings, aiming to enhance the reproducibility of感动 creation.

What we offer is not merely a wedding venue, food, or flowers, but '感动 that lasts a lifetime.' We aim to create experiences where couples feel, 'If you're willing to understand our lives and feelings this deeply, perhaps getting married is truly meaningful.' We will continue to explore the possibilities of creating感动.

30th Anniversary Special Content: '30 EMOTIONAL STORIES'

As a symbol of brand evolution and the 30th year, we have renewed our corporate website. To continue our dedication to and communication of感动, and to express gratitude to our many loyal customers, as well as to let people directly experience our '感动 creation system,' we have prepared a special gift campaign to commemorate our 30th year. Reports from participating customers will be published on a dedicated page on our corporate website.

'30 EMOTIONAL STORIES'

A special gift campaign allowing participants to experience the 'emotional experiences' we have passionately crafted