1. Project Background and Objectives Nara Prefecture aims to realize a 'Child-Centered Society' where children and youth are actively involved in building the region's future. This initiative creates opportunities for young people to discover local issues, develop their own ideas, and connect them to realization with the region, companies, and administration. The project seeks to build a foundation for continuous co-creation between youth and companies, fostering a sense of 'civic pride' and the feeling that young people can influence society.
2. Project Overview Dates: Three days between late July and mid-August 2026 (details to be updated). Locations: Three venues within the prefecture (identical content). Target: Children and youth in Nara Prefecture (elementary school students to those under 30). Participants: Approximately 20–30 per session. Theme: Discovering regional issues and resources under the theme of Nara becoming a 'region chosen by children and youth,' and creating ideas to move society by combining them with corporate resources.
[Tentative Schedule] 10:00 Opening and Mind-sharing 10:30 Discovery of Issues (Problem identification, empathy) 11:30 Discovery of Regional Resources 13:30 Idea Creation 15:30 Presentation
3. Role of Co-creation Partner Companies Companies are invited to participate as 'partners' rather than 'teachers.' (1) Participating as a team member: Join the same table as junior/senior high school students to brainstorm ideas (no specialized lectures needed). (2) Sharing strengths and resources as 'possibilities': Share corporate resources such as technology, facilities, human resources, networks, and expertise, suggesting how they might be utilized. (3) Accompanying as 'seniors' slightly ahead in society: Support the youth's challenges through dialogue to bring ideas closer to feasibility without dismissing them.
4. Benefits for Companies (1) Gaining new ideas and business hints from a youth perspective. (2) Building relationships with the next generation. (3) Forming networks with the region, administration, and schools.
5. Recruitment Overview Eligibility: Companies and organizations supporting the project objectives. Period: From announcement date to June 25, 2026, 17:00 JST. Fee: 11,000 yen (used for back panels and novelty items for participants). *Participation for even a single day is possible. The fee remains the same regardless of the number of days. How to Apply: Apply through the Nara Super App.
FACT BOX
- Source: PR TIMES
- Category: キャンペーン