[First Ever] Get Soaked This Summer Vacation at Ami Outlet with Water Gun Battles & Water Balloon Games for Kids

Ami Premium Outlets (Location: Ami Town, Ibaraki Prefecture; Operator: Mitsubishi Estate Simon Co., Ltd.) will hold its first-ever children's water play event, "Summer Water Battle Games," for a total of four days on July 19 (Sun), July 26 (Sun), August 16 (Sun), and August 23 (Sun).

Key Points of This Release:

- First-ever children's water play event to be held during the hot summer vacation.

- Offers a chance to create summer memories by getting completely soaked with water gun battles and water balloons.

- Summer Sale with up to 70% off and a "PAW PatrolTM" collaboration event also held concurrently.

This event is planned in response to the recent trend of extreme heat, aiming to provide an enjoyable experience for children who want to play actively even on hot summer vacation days.

In July, we will host a team-based battle using water guns, and in August, a sports-day-style game using over 1,000 water balloons, offering water play programs where children can get completely soaked. This event allows participants to enjoy the fun of outdoor play and the liberating feeling of summer while feeling refreshed even under the strong sun. The experience of playing enthusiastically amidst splashing water will be a memorable moment for the whole family. Reservations are required for each session, with a limit of 20 participants per session, ensuring a safe environment for young children to play.

Event Image

Event Image

Additionally, from July 10 (Fri) to July 20 (Mon, holiday), coinciding with the event dates, we will hold the "Summer Special Fair," where you can purchase summer items you need right away at up to 70% off.

Furthermore, from July 17 (Fri) to August 30 (Sun), we will host the "Pawtastic Premium Outlets Dino Adventure" as a collaboration event with the popular anime "PAW Patrol." With original "PAW Patrol x Dinosaurs" photo spots and a giant balloon approximately 5.8m high appearing on site, families can enjoy a full day of shopping and entertainment.

[Event Overview]

*Event details are subject to change or cancellation. Please check the facility's website for the latest information.

- Name: "Summer Water Battle Games"

- Dates and Times: July 19 (Sun), 26 (Sun), August 16 (Sun), 23 (Sun), 2026

- Location: Ami Premium Outlets Special Venue (Plaza in front of Family Ground)

- Target Age: Children aged 4-12

- Participation Method: Advance reservation required. Please apply via the website below.

- Participation Condition: Present your same-day receipt from Ami Premium Outlets at the reception. (No minimum purchase amount required; one participation per person).

- Website: https://www.premiumoutlets.co.jp/ami/events/news14165.html

- What to Bring: Clothes that can get wet (swimsuits OK), athletic shoes that can get wet, towel, change of clothes, drinks, etc. *Swimsuits are not permitted inside the outlet stores.

- Rain Plan: Event will proceed in light rain. In case of heavy rain, a different event will be held in a covered area.

[Content Details]

*All photos are for illustrative purposes of the event.

(1) Summer Water Battle Games: Shoot Your Water Guns! (Reservation Required)

This is a battle game where teams use water guns to aim for the opponent's "poi" (targets). Through three rounds of battles, participants will strategize and enjoy an exciting, sure-to-get-soaked water battle.

- Dates: July 19 (Sun), 26 (Sun), 2026

- Times: 111:00 AM, 212:00, 32:00, 43:00, 54:00 each day *Approx. 45 minutes per session

- Number of Participants: Maximum 20 people per session

(2) Summer Water Battle Games: Let's Throw Water Balloons! (Reservation Required)

Compete in fun, summer-themed games such as "tamaire" (ball-tossing) and territory capture battles using water balloons. Over 1,000 water balloons will be used per day, allowing children to fulfill their wish of popping as many water balloons as they like!

- Dates: August 16 (Sun), 23 (Sun), 2026

- Times: 111:00 AM, 212:00, 32:00, 43:00, 54:00 each day *Approx. 45 minutes per session

- Number of Participants: Maximum 20 people per session

[Other Content Held Concurrently]

"Summer Special Fair" with up to 70% Off

A fair offering outlet-exclusive deals on everything from trendy summer fashion to sports and outdoor goods, household items, and food. The website also features highlights of must-have summer items.

- Dates: July 10 (Fri) - July 20 (Mon, holiday)

- URL: https://www.premiumoutlets.co.jp/ami/sp/202607/

PAW Patrol Collaboration Event

*Content may be subject to change or cancellation due to weather, etc. Please check the facility's website for the latest information before visiting.

- Name: "Pawtastic Premium Outlets Dino Adventure"

- Period: July 17 (Fri), 2026 - August 30 (Sun)

- Location: Various locations within Ami Premium Outlets

- Participation Fee: Free

- Content:

(1) Original Photo Spots

(2) Stamp Rally

(3) PAW Patrol Giant Balloon *Balloon Display Period: August 1 (Sat), 2 (Sun)

- Special Website: https://www.premiumoutlets.co.jp/sp/pawpatrol-2026/

Giant Balloon Display Image

Photo Spot Image

©2026 Spin Master Ltd. PAW PATROL and all related titles, logos, characters; and SPIN MASTER logo are trademarks of Spin Master Ltd. Used under license. Nickelodeon and all related titles and logos are trademarks of Viacom International Inc. Paramount logo TM & ©2026Paramount Pictures. All Rights Reserved.

[Ami Premium Outlets Facility Overview]

An outlet mall featuring approximately 160 stores from renowned domestic and international brands. Enjoy relaxed shopping and dining in a lush environment inspired by the American West Coast.

- Location: 4-1-1 Yoshiwara, Ami Town, Inashiki District, Ibaraki Prefecture, 300-1161

- Business Hours: 10:00 AM - 8:00 PM *Subject to change depending on season, etc.

- URL: https://www.premiumoutlets.co.jp/ami/