Gotemba Premium Outlet Summer Brand Lineup: New Permanent Store for SALOMON and First-Ever Appearances by Madhappy and Others – Six New Brands to Debut

Gotemba Premium Outlet (operated by Mitsubishi Estate Simon Co., Ltd., located in Gotemba City, Shizuoka Prefecture) will sequentially launch one permanent and five pop-up stores in summer 2026.

[Brands Opening July–August]

*Opening dates and operating periods are subject to change. Please check the facility’s official website for the latest information.

<Permanent Stores>

Brand

Opening Date (Planned)

Zone

Notes

SALOMON

July 8, 2026 (Wed)

3005

New permanent store

Petit Bateau

August 5, 2026 (Wed)

2150

Relocated and renovated

<Limited-Time Pop-Ups>

*"PO" is short for Premium Outlet.

Brand

Operating Period (Planned)

Zone

Notes

SATUR

July 2 (Thu) – August 31 (Mon), 2026

4540

First appearance at a Japanese outlet

ALEXIA STAM

July 4 (Sat) – August 2 (Sun), 2026

1610

First appearance at a Premium Outlet

VASIC

July 31 (Fri) – September 28 (Mon), 2026

2050

First appearance at Gotemba PO

New Era

August 1 (Sat) – September 27 (Sun), 2026

4525

First appearance at Gotemba PO

Madhappy

August 7 (Fri) – August 30 (Sat), 2026

1610

First appearance at a Japanese outlet

[New Store Awareness Decorations]

Gotemba Premium Outlet spans approximately nine Tokyo Domes in area and hosts around 290 brands, making it one of Japan’s largest outlet malls where visitors can enjoy diverse shopping experiences throughout the day. However, due to its vast size, it can be difficult for guests to explore every area, potentially limiting exposure to new brands.

From July 22 (Wed), 2026 to November 30 (Mon), 2026, the facility will implement a new initiative by displaying logos of new stores along visitor pathways. This will naturally expose guests to new brands as they move through the space. Combined with vibrant decorations, this campaign aims to create an engaging atmosphere that encourages discovery and excitement.

◆ New Permanent Store ◆

SALOMON

Opening: July 8, 2026 (Wed)

Location: East Zone, Zone 3005

SALOMON is a modern mountain sports lifestyle brand originating from Annecy, at the foot of the French Alps, known for creating innovative footwear, apparel, and winter sports gear.

The Gotemba Premium Outlet store will feature a wide range of products, including footwear, backpacks, and apparel.

To celebrate the opening, customers who spend ¥16,500 or more (tax included) will receive an original tote bag (while supplies last).

◆ Limited-Time Pop-Up Stores ◆

SATUR (Setter) – First Appearance at a Japanese Outlet

Operating Period: July 2 (Thu) – August 31 (Mon), 2026

Location: Hill Side, Zone 4540

Launched in 2020, SATUR is a contemporary brand with the slogan "Let’s gift Saturday." The name "SATUR" is derived from "Saturday," reflecting a relaxed and calm sensibility. The brand has gained popularity by offering diverse interpretations of the "Saturday lifestyle" tailored to individual tastes.

This pop-up will feature items from the 2024 Spring/Summer to 2025 Autumn/Winter collections.

To commemorate the opening, customers who spend ¥18,000 or more (tax included) will receive a novelty gift (fan) (while supplies last).

ALEXIA STAM – First Appearance at a Premium Outlet

Operating Period: July 4 (Sat) – August 2 (Sun), 2026

Location: East Zone, Zone 1610

ALEXIA STAM offers fashion swimwear designed for adventurous, stylish women who love travel, the sea, the sun, city life, and their careers. The bikinis feature 360-degree flattering cuts, combining cutting-edge design with functionality. Suitable not only as swimwear but also for training, yoga, and surfing, they offer a comfortable, refined, and playful collection for sophisticated women.

VASIC – First Appearance at Gotemba Premium Outlet

Operating Period: July 31 (Fri) – September 28 (Mon), 2026

Location: East Zone, Zone 2050

Founded in 2015, VASIC is an accessories brand that embodies New York’s essence, with minimalist beauty as its design standard.

This pop-up will feature a rich lineup, including the "Bond" bag highlighted by VASIC’s signature leather knot, the "Ever" single-handle bag that blends femininity and sophistication, and the "Patti" tote with a distinctive knot design.

New Era® – First Appearance at Gotemba Premium Outlet

Operating Period: August 1 (Sat) – September 27 (Sun), 2026

Location: Hill Side, Zone 4525

Established in the U.S. in 1920, New Era® is a sports and lifestyle brand and the official cap supplier for MLB (Major League Baseball). Continuously creating new styles and product categories, it enjoys strong support in fashion and youth culture.

This pop-up will offer a wide range of items, including headwear such as caps, bags, and apparel. Kids’ sizes will also be available.

Madhappy – First Appearance at a Japanese Outlet

Operating Period: August 7 (Fri) – August 30 (Sat), 2026

Location: East Zone, Zone 1610

Founded in Los Angeles in 2017, Madhappy is an emerging fashion and lifestyle brand committed to raising awareness about mental health and the mission of making the world more optimistic and positive. The brand offers high-quality, colorful streetwear.

This pop-up will feature items such as the classic Core Classics fleece sets and past collaboration archives, incorporating the brand’s signature colors and graphics.

◆ Relocated and Renovated Store ◆

Petit Bateau

Opening: August 5, 2026 (Wed)

Location: East Zone, Zone 2150 (relocated from Hill Side)

Petit Bateau, a beloved French national brand, was founded in 1893 as an underwear manufacturer. In 1918, it invented the "petit culotte," the prototype of modern shorts, and grew into a household name in France.

Known for its soft texture and simple yet playful designs, Petit Bateau is cherished by people of all ages worldwide.

As an opening commemoration, the first 50 customers who spend ¥8,800 or more (tax included) will receive an original novelty gift (while supplies last).