Priv Tech and Group Company AI Hack Participate in "Agentic Commerce ONETM", an Integrated Agentic Commerce Solution Operated by a Strategic Organization with 11 Hakuhodo DY Group Companies

Priv Tech Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Daisuke Nakamichi; hereinafter referred to as Priv Tech) and its group company AI Hack Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Daisuke Nakamichi; hereinafter referred to as AI Hack) are pleased to announce their participation as a business alliance partner in "Agentic Commerce ONETM (Agentic Commerce One)", a solution series developed by the Hakuhodo DY Group. This series aims to seamlessly integrate specialized personnel and knowledge in the commerce domain, providing one-stop support from strategy formulation to implementation and operation, in anticipation of the widespread adoption of "Agentic Commerce," where AI agents act on behalf of consumers to handle everything from information search and comparison to payment.

Furthermore, as the first solution in this series, the "Agentic Commerce Diagnosis" will be offered, objectively evaluating companies' preparedness in both business and technology aspects for agentic commerce.

The Dramatic Change in Shopping Experience and the Advent of the Era of "Being Chosen by AI"

With the rapid proliferation of generative AI, consumer search and purchasing behavior is transforming from a shopping style of "searching and browsing sites themselves" to a style of "conveying requests to an AI agent and having them handle optimal proposals and payments."

Agentic commerce was a major topic at "NRF’26 Retail’s Big Show," one of the world's largest retail conferences, held in New York, USA, in January 2026.

In such an environment, it is essential for companies not only to "be chosen by consumers" but also to rebuild their data design and brand experience to "be correctly understood and chosen by AI."

In terms of system implementation, compatibility with next-generation standard protocols that connect agents and various EC/payment platforms, such as "MCP (Model Context Protocol)" for seamlessly connecting AI agents with external data sources, as well as "UCP (Universal Commerce Protocol)," "ACP (Agentic Commerce Protocol)," and "AP2 (Agent Payments Protocol)," will be a determining factor for future market advantage.

About "Agentic Commerce ONETM"

"Agentic Commerce ONETM" is a collective term for a suite of integrated solutions that combine the Hakuhodo DY Group's conceptualization power based on "consumer insights" with advanced AI implementation and marketing operational capabilities.

Moreover, it goes beyond simply introducing AI solutions; it forms a one-stop team that provides end-to-end support, from strategies for the future of shopping transformed by agentic commerce (i.e., "winning strategies") to brand experience design, transformation of the entire corporate value chain, and the design of AI-ready operating models.

AI Hack and Priv Tech's Areas of Contribution

Within "Agentic Commerce ONETM," Priv Tech and AI Hack will be responsible for everything from governance design that supports safe AI utilization to AIO (AI Optimization) for companies to "be correctly understood and chosen by AI."

Priv Tech supports the establishment of risk management systems that enable companies to confidently engage in agentic commerce through the development and provision of AI governance design for AI guardrails and the AI risk assessment tool "AI Risk Checker," which visualizes and manages risks associated with AI utilization.

AI Hack supports companies in being correctly understood and recalled by generative AI and various AI agents through the development and provision of the AIO (AI Optimization) tool "AI Hack." Additionally, it supports the creation of new customer touchpoints in the era of AI agents by providing implementation services for "Apps in ChatGPT" and agentic web/commerce.

First Offering: Agentic Commerce Diagnosis Solution

This solution diagnoses a company's preparedness for agentic commerce from both "business perspective (brand strategy, governance, operational structure)" and "technology perspective (data infrastructure, AI integration, AI Optimization (AIO))" to clarify its current position. It also proposes priority action items for winning in the agentic commerce era.

As a member of "Agentic Commerce ONETM," Priv Tech and AI Hack will continue to provide end-to-end support for companies' next-generation commerce strategies.

【Company Profile of Priv Tech Inc.】

Company Name : Priv Tech Inc.

Address : 2-5-1 Atago, Minato-ku, Tokyo, Atago Green Hills MORI Tower 34F

Established : March 2, 2020

Representative : Daisuke Nakamichi, Representative Director

Business Activities : AI Risk Management, Security, and Privacy Business

URL : https://privtech.co.jp

Services Provided : Trust 360 Consent Management

https://privtech.co.jp/service/trust360/

Trust 360 Compliance with the Telecommunications Business Act

https://privtech.co.jp/service/trust360/telecommunications-business-act/

Privacy Consulting

https://privtech.co.jp/service/privacy-consulting/

AI Risk Management Service

https://service.privtech.co.jp/ai-risk-management

Cybersecurity Service

https://service.privtech.co.jp/cyber-security