Pole To Win Launches Fraud Prevention BPO Service for Cashless Payment Providers

Pole To Win, Inc. (Headquarters: Nagoya, Aichi; CEO: Kazuaki Shimura), a company supporting service lifecycle challenges, has launched a 'Cashless Payment BPO' service. This service provides end-to-end support for cashless payment providers, including merchant screening, fraud prevention, eKYC, and internal fraud countermeasures. In Japan, the cashless payment ratio reached 42.8% in 2024, and the market continues to expand. However, tactics such as phishing, fraudulent transactions, and identity theft are becoming more sophisticated and diverse, requiring payment providers to build continuous fraud prevention systems that balance user protection with business growth.