[Eikei University] Unprecedented Student-Led University Branding: 60 Student Brand Ambassadors Launch

Eikei University (President: Mutsuhiro Arinobu, Naka-ku, Hiroshima City) held a kick-off meeting for its student brand ambassadors on Tuesday, May 12, 2026. This year, 32 new members joined, bringing the total number of student brand ambassadors to 60.

Overview of the Day

What are Student Brand Ambassadors?

Purpose: The student brand ambassadors engage in the branding of Eikei University and perform activities representing the university to enhance its brand value. The program also aims to increase the university's recognition and communicate its appeal widely to both internal and external audiences.

Main Activities: - Planning and design of official university merchandise - Planning and operation of PR activities such as websites, social media, and events

At the meeting, veteran ambassadors shared insights into their current activities and discussed the university's brand and the roles expected of the ambassadors for the future.

In the second half, members were divided into teams for a workshop to plan a welcome party for new members. Teams exchanged ideas on content and procedures to deepen communication, with veteran and new members collaborating on planning. The project details will be presented at the next meeting and decided by a vote of all ambassadors.

Moving forward, the student brand ambassadors will continue to communicate the appeal of Eikei University to society from a unique student perspective.