The color is intentionally "dull gray"!? Next-generation Bubble Wrap® made from recycled materials: "Shin Recycle Puti" goes on sale nationwide starting April 1st.

Kawakami Sangyo Co., Ltd. (Chiyoda-ku, Tokyo; President: Keisuke Yasunaga), the manufacturer and seller of "Puti-Puti®" bubble wrap, will expand the nationwide sales of "Shin Recycle Puti" starting April 1. The product had previously been available only in limited regions since July 1.

"Shin Recycle Puti" is an eco-friendly, next-generation bubble wrap made using over 70% post-consumer recycled (PCR) material—raw material derived from used packaging collected from households and businesses.

Products using post-consumer recycled materials tend to have a dull gray tint. During initial development, the company considered making the product transparent like standard bubble wrap. While it was technically possible to achieve a near-transparent finish, the company intentionally chose to retain the "dull gray" color to position the product as a "symbol of resource recycling" and promote its adoption in society.

By promoting this product, the company aims to foster a society where consumers consciously choose the "symbol of resource recycling" for the sake of sustainability and warmly accept products wrapped in "dull gray."

Previously, the product was sold only in the area surrounding the Atsugi plant. However, in response to requests from other regions, the company decided to switch to nationwide sales. Through this expansion, the company hopes to increase opportunities for more people to experience the product.

Under its "Puti-Puti Environmental Declaration 2030," Kawakami Sangyo is promoting initiatives centered on resource circulation. By establishing plastic recycling systems, the company aims to reduce CO2 emissions by 20% compared to 2020 levels by 2030, striving toward the realization of a sustainable society.

https://www.putiputi.co.jp