Beyond Comments: Community Mall "Beach®" Introduces New "Feeling Stamp" Feature

QON Inc. (Representative Director: Takashi Takeda, Headquarters: Minato-ku, Tokyo), which builds and operates online communities connecting companies, local governments, and consumers, released the new "Feeling Stamp" feature on its community mall "Beach®" on May 12, 2026.

Previously, "Beach®" offered a "clap" button as a reaction function for posts. The new feature enables multiple emotional expressions, allowing users to more intuitively convey their empathy, support, or interest.

QON has consistently deciphered consumer voices and underlying insights based on data from posts, replies, and user behavior within online communities. The new "Feeling Stamp" feature expands options for users to express their feelings more casually, fostering a community where not only posters but also reactors can easily participate and express themselves.

From "Posting" to "Reacting": A New Style of Online Participation

In recent years, reaction features have become increasingly diverse across social media and business communication tools. Communication styles that convey feelings of empathy and support through reactions, not just posts and replies, are spreading, changing the nature of online communication.

Against this backdrop, QON believes it is important to create an environment where consumers can express their feelings more easily. The "Feeling Stamp" feature provides a new option for consumers to express their feelings more casually.

Empathy and Support, More Casually: New Ways to Participate

On "Beach®," operated by QON, in addition to the traditional "clap," a "Feeling Stamp" feature has been newly introduced, enabling multiple emotional expressions such as "Congratulations," "Happy," "Watching You," and "Interested."

By expanding the reaction options beyond just "clap," users who want to react but don't feel the need to write a comment can now participate in communication more easily.

User feedback includes:

"This is wonderful! 😊 It's fun choosing which stamp to use."

"It seems fun to understand feelings ❤️."

QON views this feature addition not merely as an improvement in convenience, but as a "mechanism to visualize the community's temperature."

Towards a Community Where "Feelings" Are More Visible: The New "Feeling Stamp" Feature

The "Feeling Stamp" is a new feature provided to users participating in the community mall "Beach®." It allows for more intuitive expression of feelings like "empathy" and "support" towards posts, visualizing the diverse emotional exchanges within the community.

Furthermore, by analyzing stamp usage trends, new possibilities emerge for understanding which topics garner empathy and which themes attract interest.

For companies, it serves as a clue to understanding consumer reactions that were not visible through page views or post counts alone, leading to improvements in communication strategies and a deeper understanding of their fans.

Details URL: https://www.beach.jp/circleboard/af07173/topictree/1100221701388#position1100221701388

*This is a test screen.

Turning Consumers' Small Reactions into Community Power

Since its founding, QON has continued to research and understand consumer voices and their underlying insights through communities that connect companies, local governments, and consumers.

The newly introduced "Feeling Stamp" feature is designed to enable consumers to express their empathy, support, and interest more casually.

Moving forward, QON will continue to support the creation of richer relationships between companies, local governments, and consumers, valuing even the small reactions that are difficult to express through posts and replies alone.

QON Inc.

QON is a company that builds, operates, and consults on online communities connecting companies, local governments, and consumers. Since its establishment in 1996, it has handled over 300 corporate and local government fan communities, utilizing data science with multiple patented technologies, including international patents, to support relationship building, problem-solving, and sustainable development with consumers. Success stories of various companies are introduced on its corporate website.

https://www.q-o-n.com/casestudy/

Company Name: QON Inc.

Established: 1996

Representative Director: Takashi Takeda

Business Description: Fan community building/operation/consulting

URL: https://www.q-o-n.com/